Awareness moment · 25 DecemberChristmas on air
Christmas is one of the awareness days brands use to get on radio and TV. Relations Group has run 36 broadcast PR campaigns for it between 2007 and 2025, for Dating for Parents, Marie Stopes International, Stella Artois, VeriSign, Heineken, Practical Action, Butlins, Concern Worldwide, Lips: Number One Hits for Xbox 360, Direct Line, Norton, The Abbeyfield Society, Ultra Chloraseptic, PayPal, PayPlan, Belong, Gadget Show Live, Create and Craft, Tesco, Quidco, Kaspersky, Sainsbury's, Betavivo, Send a Cow, WSET, The Childhood Trust, California Walnuts, Epson, eXciteOSA, Prestige Hampers, JOMO Club, PriceRunner, Berkeley Psychiatrists, CraftCourses, Saxony Tourism and Vets Now. The coverage ran to 808 broadcast items (704 interviews and 104 on-air competitions), heard by a combined audience of 282.7 million. Coverage included BBC Radio Humberside, BBC Radio Cumbria, BBC Radio Berkshire, Central FM, Kerrang! 105.2 and more. Every campaign met or beat its coverage budget.
The campaigns
Dating for Parents, Christmas 2007
- The aim
- Dating for Parents wanted to raise awareness of the site and position it as a trusted source for single parents looking for love.
- The message
- Dating for Parents is the UK's number one dating community for single parents, offering a safe and secure place to look for someone special, plus tips and advice on getting through Christmas as a single parent.
- The angle
- Pitched Dating for Parents as the UK's number one dating community for single parents, with tips and advice on getting through Christmas alone, including why 24 December is so hard.
- The result
- 51 items of coverage reaching 30.7 million, including BBC Radio Humberside, BBC Radio Cumbria, BBC Radio Berkshire, Central FM.
Budget £4,000Delivered £4,400Above budget 10%On air 3h 50m
Read the case study →Marie Stopes International, Christmas 2007
- The aim
- Marie Stopes International wanted to be seen as the experts in sexual health and raise awareness of emergency contraception over the festive period.
- The message
- Emergency contraception can be used up to 72 hours after unprotected sex, but it is no substitute for a reliable method every time. Clinics are open 364 days a year.
- The angle
- Ahead of office Christmas parties, research suggested many people harbour a secret crush on a colleague, and that some do not plan to take condoms along, raising the risk of sexually transmitted infections and unplanned pregnancy.
- On air
- A senior nurse and adviser from Marie Stopes International
- The result
- 99 items of coverage (26 interviews and 73 on-air competitions) reaching 35.6 million, including Kerrang! 105.2, Tay FM, Central FM.
Budget £5,000Delivered £5,225Above budget 4%On air 8h 32m
Read the case study →Stella Artois, Christmas 2008
- The aim
- Stella Artois wanted to encourage people to make plans to get home safe this party season and reinforce its promotion of responsible drinking.
- The message
- Stella Artois encourages people to plan a safe journey home and to drink responsibly during the festive period, through its Get Home Safe campaign.
- The angle
- Stella Artois urged people to plan a safe journey home after a night out this party season, through its Get Home Safe campaign and with a focus on responsible drinking.
- The result
- 20 items of coverage reaching 6.4 million, including Kerrang! 105.2, BBC Radio Essex, Downtown Radio.
Budget £2,000Delivered £4,975Above budget 149%On air 1h 17m
Read the case study →VeriSign, Christmas 2008
- The aim
- VeriSign wanted to position VeriSign as a leading name in internet security and educate listeners about the threats of shopping online.
- The message
- Shoppers should look for visual signs that a site is authentic, such as the green address bar, before handing over card details, and businesses should make their sites' security obvious.
- The angle
- Ahead of Christmas, stations were pitched the risks of handing over card details when shopping online, backed by a YouGov survey finding 71% of Britons would shop online for bargains. The advice covered how to spot a genuinely secure website.
- The result
- 29 items of coverage reaching 4.0 million, including TLRC, BBC Radio Essex, BBC Radio Gloucestershire, Chesters Dee 106.3.
Budget £2,000Delivered £2,350Above budget 18%On air 2h 19m
Read the case study →Heineken, Christmas 2008
- The aim
- Heineken wanted to position the Heineken Draughtkeg as the must-have for the Christmas party season and show how to plan the perfect party.
- The message
- The Heineken Draughtkeg is a fun, stand-alone beer system that is perfect for sharing and gives draught quality beer anywhere, making it ideal for Christmas parties.
- The angle
- Positioned the Heineken Draughtkeg as the must-have for the Christmas party season, with a party planner's advice on the key ingredients of the perfect Christmas party, including on a budget.
- On air
- A specialist party planner
- The result
- 12 items of coverage reaching 5.3 million, including talkSPORT, 97.4 Cool FM, BBC Radio Essex, Downtown Radio.
Budget £2,500Delivered £2,925Above budget 17%On air 1h 28m
Read the case study →Practical Action, Christmas 2008
- The aim
- Practical Action wanted to position itself as the voice of authority on ethical giving at Christmas and raise awareness of its practical present gifts.
- The message
- Giving an ethical gift is a great way to support people with even less in developing countries. Practical Action helps poor communities choose and use technology to improve their lives, with the emphasis on helping people to help themselves.
- The angle
- Many Christmas gifts remain untouched and unwanted. With people counting every penny, Practical Action urged the public to give ethical gifts instead, such as a herd of goats for families in Sudan or a pottery wheel for women in Bangladesh.
- The result
- 17 items of coverage reaching 5.4 million, including talkSPORT, 97.4 Cool FM, Downtown Radio.
Budget £2,500Delivered £2,700Above budget 8%On air 1h 05m
Read the case study →Butlins, Christmas 2009
- The aim
- Butlins wanted to raise awareness of its Christmas entertainment and position Butlins as the supreme resort for families celebrating Christmas.
- The message
- Butlins has a festive range including Santa's Grotto, a Winter Farmyard and a live show, so families do not have to go to Lapland to meet Santa and his friends.
- The angle
- After a gloomy 2009 with more than 70% of consumers spending less, Butlins pitched its range of Christmas entertainment as the perfect way for families to cheer themselves up and end the year with magical memories.
- The result
- 25 items of coverage reaching 1.4 million, including BBC Radio Essex, KMFM East, KMFM West.
Budget £3,000Delivered £3,150Above budget 5%On air 1h 41m
Read the case study →Concern Worldwide, Christmas 2009
- The aim
- Concern Worldwide wanted to raise awareness of its work for the world's poorest people and position Concern Gifts as a meaningful Christmas present.
- The message
- This Christmas, Concern Gifts offers virtual gifts that support work bringing food, clean water, good health and education to the world's poorest countries.
- The angle
- Around £8 billion was set to be spent on Christmas gifts, yet four in five adults would receive something they neither like nor need. Nearly half (46%) found choosing gifts difficult and 61% admitted giving simply for the sake of giving.
- On air
- A celebrity charity patron (an actor and television star) and the charity's executive director
- The result
- 16 items of coverage reaching 3.7 million, including Sky News Radio, BBC Radio Devon, BBC Radio Kent, BBC Radio Essex.
Budget £3,500Delivered £4,650Above budget 33%On air 2h 01m
Read the case study →Lips: Number One Hits for Xbox 360, Christmas 2009
- The aim
- Lips: Number One Hits for Xbox 360 wanted to raise awareness of Lips: Number One Hits and position it as the perfect Christmas game for friends and family.
- The message
- Celebrate Christmas in singing style with a game featuring popular tracks from different genres and generations that have reached number one in the charts.
- The angle
- Stations were pitched the game as a Christmas entertainment idea, tied to the popularity of TV talent and dance shows, with Strictly Come Dancing drawing almost 9 to 10 million viewers a week.
- The result
- 24 items of coverage reaching 5.5 million, including Sky News Radio, BBC Radio Ulster, BBC Radio Newcastle, BBC Radio Devon.
Budget £5,000Delivered £7,050Above budget 41%On air 2h 24m
Read the case study →Direct Line, Christmas 2010
- The aim
- Direct Line wanted to highlight the importance of home insurance at Christmas and its automatic festive cover increase.
- The message
- Christmas brings more valuable items into the home and a higher burglary risk. Direct Line automatically increases cover for customers by between 5% and 20% over the four week festive period and urges people to review their policy afterwards.
- The angle
- New research found Brits were spending more on Christmas presents, averaging £386 for nine recipients, yet 21% planned to keep gifts under the tree. With 35% planning nights away and break-ins tending to rise after Christmas, homes could be easy targets.
- On air
- A home insurance expert from Direct Line
- The result
- 28 items of coverage reaching 1.1 million, including Tay FM, BBC Radio Northampton.
Budget £2,500Delivered £3,025Above budget 21%On air 1h 37m
Read the case study →Norton, Christmas 2010
- The aim
- Norton wanted to position itself as the trusted expert voice on avoiding cybercrime when shopping online at Christmas.
- The message
- British shoppers planned to spend billions online at Christmas, but security worries could cost e-retailers sales unless they build trust. Retailers should strengthen website security and shoppers should take precautions.
- The angle
- New research suggested £7.4 billion would be spent online this Christmas, with nearly one in five shoppers expecting to buy more than last year, yet nearly one in five held back by fears of identity theft and fraud.
- The result
- 21 items of coverage reaching 1.6 million, including 97.4 Cool FM, Downtown Radio.
Budget £2,500Delivered £3,175Above budget 27%On air 2h 07m
Read the case study →The Abbeyfield Society, Christmas 2010
- The aim
- The Abbeyfield Society wanted to raise awareness of the charity and its principles and highlight elderly loneliness at Christmas.
- The message
- The charity provides supported independent living and residential care for older people. Its Christmas scheme offered companionship, through accommodation or a festive lunch, to older people facing the holiday alone.
- The angle
- 1.5 million elderly Brits admit they do not look forward to Christmas at all and 500,000 spend Christmas Day alone each year. The charity offered accommodation and festive lunches to older people who would otherwise be alone over the holiday.
- On air
- The charity's housing director
- The result
- 18 items of coverage reaching 2.7 million, including Sky News Radio.
Budget £2,500Delivered £4,125Above budget 65%On air 1h 39m
Read the case study →Ultra Chloraseptic, Christmas 2010
- The aim
- Ultra Chloraseptic wanted to raise awareness of the 17 December 'day of sore throats' and position Ultra Chloraseptic as the leading anaesthetic throat spray.
- The message
- Sore throats peak when people crowd into warm, busy shops before Christmas. Ultra Chloraseptic's numbing spray goes straight to the site of pain for relief in seconds.
- The angle
- New research named 17 December the 'day of sore throats', with around 6 million people in the UK affected. Doctors linked it to last-minute Christmas shopping, as crowds in busy shopping centres spread germs.
- On air
- A GP and author with a specialist interest in coughs, colds and flu
- The result
- 19 items of coverage reaching 3.9 million, including Sky News Radio.
Budget £2,500Delivered £3,775Above budget 51%On air 2h 03m
Read the case study →PayPal, Christmas 2011
- The aim
- PayPal wanted to position PayPal as the leading voice on online security when shopping at Christmas and offer advice to online shoppers.
- The message
- More people than ever are shopping online at Christmas, but many still skip basic safety steps, so PayPal put together simple tips to help shoppers stay safe.
- The angle
- New research found 2.5 million Britons still take no precautions when shopping online, with 52% never checking for the padlock sign and one in five using the same password on several sites. Shoppers planned to spend an average of £245 online at Christmas.
- On air
- A digital payments specialist from PayPal
- The result
- 14 items of coverage reaching 4.0 million, including Sky News Radio, BBC Radio Norfolk, BBC Radio Humberside.
Budget £2,500Delivered £5,125Above budget 105%On air 1h 08m
Read the case study →PayPlan, Christmas 2011
- The aim
- PayPlan wanted to raise awareness of its services across the UK and show the solutions available to people struggling with debt.
- The message
- PayPlan offers expert, impartial advice for free and is the UK's largest provider of free debt solutions, including free debt management plans and IVAs.
- The angle
- New research showed one in three people would be pushed into debt this Christmas, with 58% taking matters into their own hands and only 4% consulting debt management agencies, while many turned to loan sharks and payday lenders.
- On air
- A creditor relationship manager from PayPlan
- The result
- 22 items of coverage reaching 7.6 million, including Sky News Radio, talkSPORT, BBC Radio Kent, BBC Radio Stoke.
Budget £6,000Delivered £7,050Above budget 18%On air 3h 12m
Read the case study →Belong, Christmas 2011
- The aim
- Belong wanted to raise awareness of Belong's care villages as specialist dementia centres and the services they offer before Christmas.
- The message
- Christmas is a chance to notice when a relative is struggling. Early support for families living with dementia is crucial, and seeking help should carry no guilt. Belong supports people in their own homes or in villages with specialist dementia staff.
- The angle
- Dementia charities report a 43% rise in calls to support lines over December, as families spot changes in loved ones at Christmas. Over 80,000 people have dementia in the North West, with cases predicted to rise by 30% in 15 years.
- On air
- A spokesperson from Belong, the North West dementia care organisation
- The result
- 18 items of coverage reaching 2.8 million, including Sky News Radio, BBC Radio Merseyside, BBC Radio Lancashire, BBC Radio Manchester.
Budget £2,700Delivered £4,650Above budget 72%On air 1h 38m
Read the case study →Gadget Show Live, Christmas 2012
- The aim
- Gadget Show Live wanted to raise awareness of the Gadget Show Live at Christmas show in November 2012 and encourage people to attend.
- The angle
- Research busted digital myths: as many women as men are into technology, and nine in ten people planned to buy a tech gift for a woman they know. Nearly half of children have a mobile phone and 86% of households have a games console.
- On air
- A technology expert and television presenter
- The result
- 18 items of coverage reaching 2.1 million, including BBC Radio Essex, BBC Radio Norfolk, BBC Radio Stoke, BBC Radio Three Counties.
Budget £3,300Delivered £3,950Above budget 20%On air 2h 33m
Read the case study →Create and Craft, Christmas 2012
- The aim
- Create and Craft wanted to raise awareness of the Get Britain Crafting website and its products and shows on Create and Craft TV.
- The angle
- Research found a quarter of parents (24%) are moved by a homemade card from their child, 26% agree a homemade gift shows you care, and one in six parents (16%) planned to get creative with their children this Christmas.
- On air
- A crafting expert and TV presenter
- The result
- 14 items of coverage reaching 1.4 million, including BBC Radio Stoke, BBC Radio Tees, BBC Radio Cumbria, BBC Radio Coventry and Warwickshire.
Budget £3,000Delivered £4,400Above budget 47%On air 1h 58m
Read the case study →Tesco, Christmas 2012
- The aim
- Tesco wanted to highlight new food poverty research and promote its Help Feed People In Need collection in more than 800 stores.
- The message
- Tesco launched Help Feed People In Need, its biggest ever nationwide food collection, with FareShare and the Trussell Trust, to provide food for hundreds of thousands of people at Christmas.
- The angle
- New research found around one in ten people had suffered food poverty in the last year, some going 48 hours or more without food, as Tesco launched its biggest ever food collection in more than 800 stores.
- On air
- Representatives of FareShare, the Trussell Trust and Tesco
- The result
- 25 items of coverage reaching 111.4 million, including BBC Radio Oxford.
Budget £4,000Delivered £5,925Above budget 48%On air 2h 21m
Read the case study →Quidco, Christmas 2012
- The aim
- Quidco wanted to position itself as the authority on a frugal but enjoyable Christmas and explain how shoppers get paid.
- The message
- Quidco is the UK's number one cashback and voucher site, so with a bit of planning and the right tools you can have a frugal but enjoyable Christmas.
- The angle
- A new study found a U-turn in attitudes to money-saving, with more people packing lunches, shopping in charity shops and using vouchers. 80% enjoy habits they once found embarrassing, yet could still save a further £1,000 each a year.
- On air
- Quidco's money-saving expert
- The result
- 56 items of coverage (47 interviews and 9 on-air competitions) reaching 5.3 million, including BBC Radio Norfolk, BBC Radio Cumbria, BBC Radio Hereford and Worcester, Voice FM.
Budget £2,500Delivered £7,725Above budget 209%On air 3h 03m
Read the case study →Kaspersky, Christmas 2012
- The aim
- Kaspersky wanted to raise awareness of the Kaspersky brand and its 2013 internet security range through presenter-led competitions and interviews.
- The message
- Kaspersky's 2013 internet security products are a solution to worries about online shopping and banking, with a Safe Money feature and family protection features for children.
- The angle
- As more of us shop online for Christmas, stations were offered a giveaway of Kaspersky Internet Security 2013, with its Safe Money technology that checks a website is safe and opens it in a protected mode to shield bank details.
- The result
- 24 items of coverage (11 interviews and 13 on-air competitions) reaching 3.3 million, including U105, BBC Radio Cumbria, BBC Radio Oxford.
Budget £1,500Delivered £2,925Above budget 95%On air 1h 09m
Read the case study →Sainsbury's, Christmas 2013
- The angle
- Research found Britons are a giving nation at Christmas. 47% make a big event of wrapping presents, 53% love receiving posted Christmas cards (against 1% for e-cards), and 59% display their cards throughout the season.
- On air
- A former television presenter, mum and grandmother giving tips on adding a personal touch to presents
- The result
- 15 items of coverage reaching 788k, including BBC Radio Shropshire, BBC Radio Hereford and Worcester.
Budget £3,000Delivered £3,075Above budget 2%On air 1h 38m
Read the case study →Betavivo, Christmas 2014
- The aim
- Betavivo wanted to raise awareness of Betavivo cholesterol lowering cereal and position it as a voice of authority on lowering cholesterol.
- The message
- Having a healthy Christmas does not mean skipping the mince pies, but being mindful of overindulgence and cholesterol can avoid the January health hangover and strain on the heart.
- The angle
- Research of 2,000 UK adults found 46% overeat and 29% drink too much alcohol at Christmas, while 36% exercise less. Cardiac deaths peak on 25 December, yet 18% said they do not worry about their heart health over the festive period.
- On air
- An NHS dietitian
- The result
- 13 items of coverage reaching 1.4 million, including BBC Radio Solent, KMFM Group.
Budget £3,000Delivered £3,700Above budget 23%On air 1h 07m
Read the case study →Send a Cow, Christmas 2017
- The aim
- Send a Cow wanted to educate the public about buying ethical gifts and raise awareness of Send a Cow's mission and gifts at Christmas.
- The message
- Buying a gift from Send a Cow helps a family lift itself out of poverty, and it is the longest standing and first UK provider of virtual gifts.
- The angle
- Over a third of Britons (38%) said they were more likely to give to charity this Christmas, while over £2 billion is wasted on unwanted presents each year. Virtual gifts of tools, seeds and livestock were pitched as a meaningful alternative.
- On air
- A long-serving member of the charity's team
- The result
- 28 items of coverage reaching 2.9 million, including BBC Radio Devon, BBC Radio Leicester.
Budget £4,900Delivered £7,475Above budget 53%On air 2h 08m
Read the case study →WSET, Christmas 2017
- The aim
- WSET wanted to raise awareness of WSET courses available through Approved Programme Providers across the UK.
- The message
- WSET provides globally recognised education and qualifications in wines, spirits and sake, through hundreds of Approved Programme Providers across the country.
- The angle
- Pitched Christmas drinks trends and the best food and wine pairings, with tips from a certified WSET educator.
- On air
- A certified WSET educator
- The result
- 16 items of coverage reaching 2.5 million, including Jazz FM, BBC Radio Norfolk, BBC Radio Nottingham, BBC Radio Oxford.
Budget £2,875Delivered £5,500Above budget 91%On air 1h 31m
Read the case study →The Childhood Trust, Christmas 2017
- The aim
- The Childhood Trust wanted to secure coverage in Greater London and the home counties for its Christmas campaign.
- The message
- Christmas is especially hard for London's children living in poverty, many of whom receive nothing at all.
- The angle
- Research found children in London would receive Christmas presents worth just £19.55, against an average £145 spent on children in the UK, while family pets averaged £22.
- On air
- The charity's chief executive
- The result
- 8 items of coverage reaching 2.0 million, including London Live, Panjab Radio.
Budget £1,000Delivered £3,125Above budget 212%On air 1h 09m
Read the case study →California Walnuts, Christmas 2019
- The aim
- California Walnuts wanted to raise awareness of its health benefits, versatility and taste this festive season.
- The message
- A handful of California Walnuts is a simple, tasty and convenient way to add important nutrients to your diet. Walnuts are the only tree nut with a significant amount of plant based omega-3, and are low in sugar and salt.
- The angle
- New research found two thirds of Brits (67%) snack more over the festive season than at any other time, and 41% say their festive snacks are mainly unhealthy. Only 39% knew walnuts are good for heart health.
- On air
- A doctor and cookery author
- The result
- 16 items of coverage reaching 2.3 million, including Radio News Hub, Panjab Radio.
Budget £3,500Delivered £5,050Above budget 44%On air 1h 11m
Read the case study →Epson, Christmas 2019
- The aim
- Epson wanted to raise awareness of its Christmas support for the Alzheimer's Society and the role of print for people with dementia.
- The message
- Printed signs, calendars and photographs can help people living with dementia, and Epson supports the Alzheimer's Society this Christmas through its EcoTank range.
- The angle
- Epson and Alzheimer's Society partnered to raise funds for people with dementia at Christmas. A survey found 90% of people working with those living with dementia think printers help them live well, and 98% agreed printed signs reduce confusion.
- On air
- A head of knowledge from Alzheimer's Society and a communications manager from Epson UK
- The result
- 23 items of coverage reaching 3.5 million, including Radio News Hub, BBC Radio Devon, Panjab Radio, BBC Radio Norfolk.
Budget £6,000Delivered £7,775Above budget 30%On air 2h 22m
Read the case study →eXciteOSA, Christmas 2021
- The aim
- eXciteOSA wanted to encourage snorers and people with sleep apnoea to seek help and treat the root cause rather than just the symptoms.
- The message
- Snoring and sleep apnoea are more than an annoyance, they are driving couples apart. Targeting a key root cause, a lack of tongue muscle endurance during sleep, can mean better sleep, better health and better relationships.
- The angle
- The Gift of Sleep Survey found 81% of people say they or their partner snore at least once a week, and 28% of couples sleep in separate rooms because of it, yet only 26% have sought professional help for snoring or sleep apnoea.
- On air
- A consultant ear, nose and throat surgeon with more than 25 years' NHS experience
- The result
- 22 items of coverage reaching 3.8 million, including Sky News Radio, Radio News Hub, GB News, BBC Radio Essex.
Budget £9,700Delivered £11,250Above budget 16%On air 2h 38mServices interviews
Read the case study →Prestige Hampers, Christmas 2021
- The aim
- Prestige Hampers wanted to promote its hampers as the ideal Christmas gift for loved ones and be seen as gifting experts.
- The message
- Christmas hampers are perfect for sharing with the family, and Prestige Hampers contain only the finest produce from the British Isles in an exceptional selection of artisan gift hampers and gourmet gifts.
- The angle
- A survey of 2,011 UK adults found 4 in 10 (40%) struggle to think of original Christmas gifts and almost a third never get an answer when they ask what people want. Cash or gift cards were the most wanted present (33%), ahead of a food or drinks hamper (27%).
- On air
- A gifting expert from Prestige Gifting
- The result
- 14 items of coverage reaching 2.1 million, including BBC Radio Leeds, U105, BBC Radio Sheffield, BBC Radio Humberside.
Budget £6,000Delivered £6,350Above budget 6%On air 1h 13mServices interviews, research, spectrogram
Read the case study →JOMO Club, Christmas 2022
- The aim
- JOMO Club wanted to be seen as a market leader in non-alcoholic drinks and promote the best alcohol-free drinks to enjoy over Christmas.
- The message
- JOMO stands for the 'Joy of Missing Out'. JOMO Club brings together the best-tasting alcohol-free spirits, mixers and mocktail recipes for people who want to stop drinking or drink more mindfully.
- The angle
- Almost half of UK adults are not drinking or plan to cut down, and 61% of drinkers drink more than usual over the festive season, with 1 in 5 suffering more hangovers, so it may be time to try alcohol-free alternatives and choose the 'Joy of Missing Out'.
- On air
- JOMO Club's founder and chief executive, an alcohol-free drinks expert
- The result
- 12 items of coverage reaching 1.8 million, including London Live, BBC Radio Three Counties, BBC Radio Lincolnshire.
Budget £5,000Delivered £6,050Above budget 21%On air 1h 06mServices interviews, spectrogram
Read the case study →PriceRunner, Christmas 2022
- The aim
- PriceRunner wanted to secure UK-wide broadcast coverage using its own spokesperson and shopping data.
- The message
- As the cost-of-living crisis bites, Brits are buying products that cut energy bills while still spending on Christmas, with affordable luxuries offering a little retail therapy.
- The angle
- Live PriceRunner data shows Brits buying to beat energy bills, with air fryer sales up more than 3,000% and electric blankets up 651%. Yet 65% will buy as many Christmas presents as last year, and luxury advent calendar sales are up 400%.
- On air
- PriceRunner's tech and consumer expert
- The result
- 17 items of coverage reaching 2.6 million, including GB News, BBC Radio Merseyside, GB News Radio, BBC Radio Leeds.
Budget £10,000Delivered £10,900Above budget 9%On air 1h 31mServices interviews
Read the case study →Berkeley Psychiatrists, Christmas 2024
- The aim
- Berkeley Psychiatrists wanted to position its psychiatrists as trusted ADHD experts and drive listeners to its website.
- The message
- Christmas can be tough for people with ADHD or autism, so friends and family should be patient and help them through the stresses of the festive season.
- The angle
- The festive season can be especially hard for people with ADHD, from organising gatherings and gifts to impulsive spending, social anxiety and rejection sensitivity. Experts urged friends and family to be patient and supportive with neurodivergent loved ones over the holidays.
- On air
- A consultant psychiatrist and ADHD specialist from Berkeley Psychiatrists
- The result
- 10 items of coverage reaching 2.0 million, including The Health and Wellbeing Network, London Live, BBC Radio Essex, BBC Radio Norfolk.
Budget £6,000Delivered £8,150Above budget 36%On air 1h 03mServices interviews
Read the case study →CraftCourses, Christmas 2024
- The aim
- CraftCourses wanted to inspire people to give the gift of learning a new skill this Christmas, with CraftCourses as the go-to booking platform.
- The message
- Experience gifts like craft and cookery workshops are more meaningful than traditional presents, creating lasting memories and helping people connect with loved ones in a way material gifts simply cannot match.
- The angle
- Stuck for a present for the person who has everything? More people are giving experiences this Christmas, and craft workshops such as pottery, knitting and cookery classes create lasting memories while supporting small independent makers across the UK.
- On air
- The founder of CraftCourses, speaking as a gifting expert
- The result
- 21 items of coverage (12 interviews and 9 on-air competitions) reaching 3.5 million, including GB News, GB News Radio, BBC Radio Nottingham, BBC Radio Derby.
Budget £7,000Delivered £8,950Above budget 28%On air 1h 32mServices interviews, competitions, research, spectrogram, media training
Read the case study →Saxony Tourism, Christmas 2025
- The aim
- Saxony Tourism wanted to promote Saxony as a premium, authentic alternative to more commercial Christmas destinations.
- The message
- Saxony is the hidden gem of Germany's Christmas season, with historic markets, festive traditions, handcrafted decorations and hearty festive food that go far beyond the usual winter getaway.
- The angle
- A Saxony Tourism survey found Britain is still a nation of Christmas tradition lovers: 39% identify as 'Tradition Keepers', Traditional and Nostalgic is the top décor style at 38%, and 4 in 10 now call tinsel tacky, echoing the handcrafted decorations of Saxony's Christmas markets.
- On air
- A celebrity interior designer and TV presenter
- The result
- 15 items of coverage reaching 4.1 million, including Times Radio, BBC Radio London, Greatest Hits Radio Manchester, Hits Radio Manchester.
Budget £10,000Delivered £13,100Above budget 31%On air 2h 04mServices research
Read the case study →Vets Now, Christmas 2025
- The aim
- Vets Now wanted to raise awareness that its clinics stay open 24/7 over Christmas and help owners prevent seasonal pet emergencies.
- The message
- Vets Now clinics are staffed and open 24/7 throughout the festive period. Christmas brings a surge in avoidable pet emergencies, and simple precautions can prevent most of them.
- The angle
- New Vets Now research found 1 in 10 Brits will spend £100 or more on a pet this Christmas, and 1 in 5 spend more on pets than on some family members. A fifth have needed emergency pet treatment over the festive period, when Vets Now clinics stay open 24/7.
- On air
- Emergency vets from Vets Now
- The result
- 8 items of coverage reaching 2.2 million, including Greatest Hits Radio South Coast, BBC Radio Merseyside, BBC Radio Hereford and Worcester, BBC Radio Shropshire.
Budget £5,000Delivered £6,400Above budget 28%On air 32m 54sServices interviews, research
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