eXciteOSA, Christmas 2021
- The aim
- eXciteOSA wanted to encourage snorers and people with sleep apnoea to seek help and treat the root cause rather than just the symptoms.
- The message
- Snoring and sleep apnoea are more than an annoyance, they are driving couples apart. Targeting a key root cause, a lack of tongue muscle endurance during sleep, can mean better sleep, better health and better relationships.
- The angle
- The Gift of Sleep Survey found 81% of people say they or their partner snore at least once a week, and 28% of couples sleep in separate rooms because of it, yet only 26% have sought professional help for snoring or sleep apnoea.
- On air
- A consultant ear, nose and throat surgeon with more than 25 years' NHS experience
- The result
- 22 items of coverage reaching 3.8 million, including Sky News Radio, Radio News Hub, GB News, BBC Radio Essex.
Budget £9,700Delivered £11,250Above budget 16%On air 2h 38mServices interviews