Case study · Christmas 2025

Vets Now

Relations Group ran a broadcast PR campaign for Vets Now around Christmas 2025. A radio day of interviews put their spokesperson on air, securing 8 items of radio coverage with a combined audience of 2.2 million. Highlights included Greatest Hits Radio South Coast, BBC Radio Merseyside and BBC Radio Hereford and Worcester.

Part of Christmas on air →
8Items of coverage
2.2 millionCombined reach
32m 54sTime on air

Coverage highlights

Listen
BBC Radio Merseyside · 10m 37s
0:00 / 10m 37s
BBC Radio Hereford and Worcester · 4m 50s
0:00 / 4m 50s
Hits Radio South Coast · 1m 30s
0:00 / 1m 30s

The story

Vets Now, Christmas 2025

The aim
Vets Now wanted to raise awareness that its clinics stay open 24/7 over Christmas and help owners prevent seasonal pet emergencies.
The message
Vets Now clinics are staffed and open 24/7 throughout the festive period. Christmas brings a surge in avoidable pet emergencies, and simple precautions can prevent most of them.
The angle
New Vets Now research found 1 in 10 Brits will spend £100 or more on a pet this Christmas, and 1 in 5 spend more on pets than on some family members. A fifth have needed emergency pet treatment over the festive period, when Vets Now clinics stay open 24/7.
On air
Emergency vets from Vets Now
The result
8 items of coverage reaching 2.2 million, including Greatest Hits Radio South Coast, BBC Radio Merseyside, BBC Radio Hereford and Worcester, BBC Radio Shropshire.
Budget £5,000Delivered £6,400Above budget 28%On air 32m 54sServices interviews, research

About Christmas

Christmas Day falls on 25 December and marks the Christian celebration of the birth of Jesus. It is a bank holiday across the UK and the peak of the year for retail, food and family stories. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.

Planning Christmas for 2026?

Christmas Day next falls on Friday 25 December 2026. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.

Book a call with the team