Case study · Christmas 2008

VeriSign

Relations Group ran a broadcast PR campaign for VeriSign around Christmas 2008. A radio day of interviews put their spokesperson on air, securing 29 items of radio coverage with a combined audience of 4.0 million. Highlights included TLRC, BBC Radio Essex and BBC Radio Gloucestershire.

Part of Christmas on air →
29Items of coverage
4.0 millionCombined reach
2h 19mTime on air

Coverage highlights

The story

VeriSign, Christmas 2008

The aim
VeriSign wanted to position VeriSign as a leading name in internet security and educate listeners about the threats of shopping online.
The message
Shoppers should look for visual signs that a site is authentic, such as the green address bar, before handing over card details, and businesses should make their sites' security obvious.
The angle
Ahead of Christmas, stations were pitched the risks of handing over card details when shopping online, backed by a YouGov survey finding 71% of Britons would shop online for bargains. The advice covered how to spot a genuinely secure website.
The result
29 items of coverage reaching 4.0 million, including TLRC, BBC Radio Essex, BBC Radio Gloucestershire, Chesters Dee 106.3.
Budget £2,000Delivered £2,350Above budget 18%On air 2h 19m

About Christmas

Christmas Day falls on 25 December and marks the Christian celebration of the birth of Jesus. It is a bank holiday across the UK and the peak of the year for retail, food and family stories. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.

Planning Christmas for 2026?

Christmas Day next falls on Friday 25 December 2026. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.

Book a call with the team