Case study · Christmas 2022

PriceRunner

Relations Group ran a broadcast PR campaign for PriceRunner around Christmas 2022. A radio day of interviews, plus TV, put their spokesperson on air, securing 17 items of radio and TV coverage with a combined audience of 2.6 million. Highlights included GB News, BBC Radio Merseyside and GB News Radio.

Part of Christmas on air →
17Items of coverage
2.6 millionCombined reach
1h 31mTime on air

Coverage highlights

Listen
GB News · 3m 32s
BBC Radio Merseyside · 11m 40s
0:00 / 11m 40s
BBC Radio Leeds · 4m 18s
0:00 / 4m 18s
Radio Essex · 4m 43s
0:00 / 4m 43s

The story

PriceRunner, Christmas 2022

The aim
PriceRunner wanted to secure UK-wide broadcast coverage using its own spokesperson and shopping data.
The message
As the cost-of-living crisis bites, Brits are buying products that cut energy bills while still spending on Christmas, with affordable luxuries offering a little retail therapy.
The angle
Live PriceRunner data shows Brits buying to beat energy bills, with air fryer sales up more than 3,000% and electric blankets up 651%. Yet 65% will buy as many Christmas presents as last year, and luxury advent calendar sales are up 400%.
On air
PriceRunner's tech and consumer expert
The result
17 items of coverage reaching 2.6 million, including GB News, BBC Radio Merseyside, GB News Radio, BBC Radio Leeds.
Budget £10,000Delivered £10,900Above budget 9%On air 1h 31mServices interviews

More campaigns for PriceRunner

PriceRunner has come back to Relations Group for other broadcast PR campaigns:

About Christmas

Christmas Day falls on 25 December and marks the Christian celebration of the birth of Jesus. It is a bank holiday across the UK and the peak of the year for retail, food and family stories. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.

Planning Christmas for 2026?

Christmas Day next falls on Friday 25 December 2026. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.

Book a call with the team