Case study · Christmas 2024

Berkeley Psychiatrists

Relations Group ran a broadcast PR campaign for Berkeley Psychiatrists around Christmas 2024. A radio day of interviews, plus TV, put their spokesperson on air, securing 10 items of radio and TV coverage with a combined audience of 2.0 million. Highlights included The Health and Wellbeing Network, London Live and BBC Radio Essex.

Part of Christmas on air →
10Items of coverage
2.0 millionCombined reach
1h 03mTime on air

Coverage highlights

Listen
London Live · 6m 19s
BBC Radio Essex · 5m 42s
0:00 / 5m 42s
BBC Radio Norfolk · 5m 42s
0:00 / 5m 42s
BBC Radio Three Counties · 5m 42s
0:00 / 5m 42s

The story

Berkeley Psychiatrists, Christmas 2024

The aim
Berkeley Psychiatrists wanted to position its psychiatrists as trusted ADHD experts and drive listeners to its website.
The message
Christmas can be tough for people with ADHD or autism, so friends and family should be patient and help them through the stresses of the festive season.
The angle
The festive season can be especially hard for people with ADHD, from organising gatherings and gifts to impulsive spending, social anxiety and rejection sensitivity. Experts urged friends and family to be patient and supportive with neurodivergent loved ones over the holidays.
On air
A consultant psychiatrist and ADHD specialist from Berkeley Psychiatrists
The result
10 items of coverage reaching 2.0 million, including The Health and Wellbeing Network, London Live, BBC Radio Essex, BBC Radio Norfolk.
Budget £6,000Delivered £8,150Above budget 36%On air 1h 03mServices interviews

More campaigns for Berkeley Psychiatrists

Berkeley Psychiatrists has come back to Relations Group for other broadcast PR campaigns:

What the budget bought

£6,000
£8,150
£24,028
£72,083
12:1return on investment: PR value is 12 times the campaign budget

Coverage delivered is the value of the items at the Relations Group rate card. AVE is what the same airtime would cost as advertising. PR value is three times the AVE. ROI is PR value divided by the campaign budget.

About Christmas

Christmas Day falls on 25 December and marks the Christian celebration of the birth of Jesus. It is a bank holiday across the UK and the peak of the year for retail, food and family stories. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.

Planning Christmas for 2026?

Christmas Day next falls on Friday 25 December 2026. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.

Book a call with the team