Berkeley Psychiatrists, ADHD Awareness Month 2023
- The aim
- Berkeley Psychiatrists wanted to raise awareness of ADHD, its symptoms and the treatment available.
- The message
- Between 2 and 5% of children and 3 to 4% of adults may have ADHD, most of them undiagnosed, and stigma causes problems in social, work and school settings.
- The angle
- For ADHD Awareness Month, with NHS waiting lists at 7.7 million, the story asked whether women and girls are missing out on an ADHD diagnosis. Boys are nearly twice as likely to be diagnosed as girls, as ADHD often presents differently in females and is easier to miss.
- On air
- Two psychiatrists from Berkeley Psychiatrists
- The result
- 8 items of coverage reaching 2.7 million, including talkRADIO, BBC Radio London, talkTV.
Budget £4,000Delivered £6,850Above budget 71%On air 1h 31mServices interviews