Autism & ADHD, ADHD Awareness Month 2021
- The aim
- Autism & ADHD wanted to raise awareness of its educational and support work for people with autism and ADHD.
- The message
- Challenge the stigma of the ADHD label and show the reality of life with ADHD, for the person and everyone around them.
- The angle
- ADHD Awareness Month, tackling the myths and stigma that delay diagnosis. Around 1.5 million adults in the UK have ADHD but only 120,000 are formally diagnosed, and girls are less likely to be referred because they tend to be less hyperactive than boys.
- On air
- The founder and CEO of Autism & ADHD
- The result
- 8 items of coverage reaching 1.3 million, including GB News, BBC Radio Suffolk.
Budget £4,000Delivered £5,150Above budget 29%On air 1h 36mServices interviews
Read the case study →Psychiatry UK, ADHD Awareness Month 2022
- The aim
- Psychiatry UK wanted to raise awareness of ADHD, its symptoms and the treatment available.
- The message
- Most adults with ADHD are undiagnosed, and the stigma attached to it causes problems at school, at work and in relationships.
- The angle
- ADHD Awareness Month and the myths that stop people getting diagnosed, such as the ideas that it only affects children or is caused by poor parenting. An estimated 2.6 million people in the UK could have ADHD, and many women and girls go undiagnosed because they do not show the typical signs.
- On air
- A psychiatrist from Psychiatry UK and a married couple both recently diagnosed with ADHD
- The result
- 10 items of coverage reaching 2.9 million, including Radio News Hub, London Live, That's TV - York, BBC Radio Lancashire.
Budget £4,000Delivered £8,550Above budget 114%On air 59m 39sServices interviews
Read the case study →Berkeley Psychiatrists, ADHD Awareness Month 2023
- The aim
- Berkeley Psychiatrists wanted to raise awareness of ADHD, its symptoms and the treatment available.
- The message
- Between 2 and 5% of children and 3 to 4% of adults may have ADHD, most of them undiagnosed, and stigma causes problems in social, work and school settings.
- The angle
- For ADHD Awareness Month, with NHS waiting lists at 7.7 million, the story asked whether women and girls are missing out on an ADHD diagnosis. Boys are nearly twice as likely to be diagnosed as girls, as ADHD often presents differently in females and is easier to miss.
- On air
- Two psychiatrists from Berkeley Psychiatrists
- The result
- 8 items of coverage reaching 2.7 million, including talkRADIO, BBC Radio London, talkTV.
Budget £4,000Delivered £6,850Above budget 71%On air 1h 31mServices interviews
Read the case study →The London Psychiatry Clinic, ADHD Awareness Month 2025
- The aim
- The London Psychiatry Clinic wanted to promote its assessment services for individuals, families and schools.
- The message
- Improve public understanding of ADHD across ages and genders, including its lesser-known overlaps with autism and eating disorders.
- The angle
- ADHD Awareness Month 2025 and its theme, 'The Many Faces of ADHD'. The story covered how ADHD in women and girls is often missed or misdiagnosed as anxiety, depression or hormones, and the less discussed link between ADHD, eating disorders and poor nutrition.
- On air
- A child and adolescent psychiatrist from London Psychiatry Clinic
- The result
- 8 items of coverage reaching 1.3 million, including BBC Radio Cambridgeshire.
Budget £4,000Delivered £4,650Above budget 16%On air 1h 34mServices interviews, media training
Read the case study →