Case study · ADHD Awareness Month 2025

The London Psychiatry Clinic

The London Psychiatry Clinic wanted to promote its assessment services for individuals, families and schools.

Part of ADHD Awareness Month on air →
8Items of coverage
1.3 millionCombined reach
1h 34mTime on air
8Distinct outlets

Coverage highlights

Listen
BBC Radio Cambridgeshire · 8m 31s
0:00 / 8m 31s

The story

The London Psychiatry Clinic, ADHD Awareness Month 2025

The aim
The London Psychiatry Clinic wanted to promote its assessment services for individuals, families and schools.
The message
Improve public understanding of ADHD across ages and genders, including its lesser-known overlaps with autism and eating disorders.
The angle
ADHD Awareness Month 2025 and its theme, 'The Many Faces of ADHD'. The story covered how ADHD in women and girls is often missed or misdiagnosed as anxiety, depression or hormones, and the less discussed link between ADHD, eating disorders and poor nutrition.
On air
A child and adolescent psychiatrist from London Psychiatry Clinic
The result
8 items of coverage reaching 1.3 million, including BBC Radio Cambridgeshire.
Budget £4,000Delivered £4,650Above budget 16%On air 1h 34mServices interviews, media training

What the budget bought

£4,000
£4,650
£32,361
£97,082
24:1return on investment: PR value is 24 times the campaign budget

Coverage delivered is the value of the items at the Relations Group rate card. AVE is what the same airtime would cost as advertising. PR value is three times the AVE. ROI is PR value divided by the campaign budget.

Planning ADHD Awareness Month for 2027?

ADHD Awareness Month next falls in October 2027. Talk to the team about getting your spokesperson on air.

Book a call with the team