Case study · Christmas 2008

Heineken

Relations Group ran a broadcast PR campaign for Heineken around Christmas 2008. A radio day of interviews put their spokesperson on air, securing 12 items of radio coverage with a combined audience of 5.3 million. Highlights included talkSPORT, 97.4 Cool FM and BBC Radio Essex.

Part of Christmas on air →
12Items of coverage
5.3 millionCombined reach
1h 28mTime on air

Coverage highlights

The story

Heineken, Christmas 2008

The aim
Heineken wanted to position the Heineken Draughtkeg as the must-have for the Christmas party season and show how to plan the perfect party.
The message
The Heineken Draughtkeg is a fun, stand-alone beer system that is perfect for sharing and gives draught quality beer anywhere, making it ideal for Christmas parties.
The angle
Positioned the Heineken Draughtkeg as the must-have for the Christmas party season, with a party planner's advice on the key ingredients of the perfect Christmas party, including on a budget.
On air
A specialist party planner
The result
12 items of coverage reaching 5.3 million, including talkSPORT, 97.4 Cool FM, BBC Radio Essex, Downtown Radio.
Budget £2,500Delivered £2,925Above budget 17%On air 1h 28m

About Christmas

Christmas Day falls on 25 December and marks the Christian celebration of the birth of Jesus. It is a bank holiday across the UK and the peak of the year for retail, food and family stories. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.

Planning Christmas for 2026?

Christmas Day next falls on Friday 25 December 2026. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.

Book a call with the team