Case study · Christmas 2013

Sainsbury's

Relations Group ran a broadcast PR campaign for Sainsbury's around Christmas 2013. A radio day of interviews put their spokesperson on air, securing 15 items of radio coverage with a combined audience of 788k. Highlights included BBC Radio Shropshire and BBC Radio Hereford and Worcester.

Part of Christmas on air →
15Items of coverage
788kCombined reach
1h 38mTime on air

Coverage highlights

The story

Sainsbury's, Christmas 2013

The angle
Research found Britons are a giving nation at Christmas. 47% make a big event of wrapping presents, 53% love receiving posted Christmas cards (against 1% for e-cards), and 59% display their cards throughout the season.
On air
A former television presenter, mum and grandmother giving tips on adding a personal touch to presents
The result
15 items of coverage reaching 788k, including BBC Radio Shropshire, BBC Radio Hereford and Worcester.
Budget £3,000Delivered £3,075Above budget 2%On air 1h 38m

More campaigns for Sainsbury's

Sainsbury's has come back to Relations Group for other broadcast PR campaigns:

About Christmas

Christmas Day falls on 25 December and marks the Christian celebration of the birth of Jesus. It is a bank holiday across the UK and the peak of the year for retail, food and family stories. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.

Planning Christmas for 2026?

Christmas Day next falls on Friday 25 December 2026. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.

Book a call with the team