Case study · Christmas 2014

Betavivo

Relations Group ran a broadcast PR campaign for Betavivo around Christmas 2014. A radio day of interviews put their spokesperson on air, securing 13 items of radio coverage with a combined audience of 1.4 million. Highlights included BBC Radio Solent and KMFM Group.

Part of Christmas on air →
13Items of coverage
1.4 millionCombined reach
1h 07mTime on air

Coverage highlights

The story

Betavivo, Christmas 2014

The aim
Betavivo wanted to raise awareness of Betavivo cholesterol lowering cereal and position it as a voice of authority on lowering cholesterol.
The message
Having a healthy Christmas does not mean skipping the mince pies, but being mindful of overindulgence and cholesterol can avoid the January health hangover and strain on the heart.
The angle
Research of 2,000 UK adults found 46% overeat and 29% drink too much alcohol at Christmas, while 36% exercise less. Cardiac deaths peak on 25 December, yet 18% said they do not worry about their heart health over the festive period.
On air
An NHS dietitian
The result
13 items of coverage reaching 1.4 million, including BBC Radio Solent, KMFM Group.
Budget £3,000Delivered £3,700Above budget 23%On air 1h 07m

About Christmas

Christmas Day falls on 25 December and marks the Christian celebration of the birth of Jesus. It is a bank holiday across the UK and the peak of the year for retail, food and family stories. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.

Planning Christmas for 2026?

Christmas Day next falls on Friday 25 December 2026. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.

Book a call with the team