Case study · Christmas 2012

Quidco

Relations Group ran a broadcast PR campaign for Quidco around Christmas 2012. Interviews and on-air competitions put the brand on air, securing 56 items of radio coverage (47 interviews and 9 on-air competitions) with a combined audience of 5.3 million. Highlights included BBC Radio Norfolk, BBC Radio Cumbria and BBC Radio Hereford and Worcester.

Part of Christmas on air →
56Items of coverage (47 interviews and 9 on-air competitions)
5.3 millionCombined reach
3h 03mTime on air

Coverage highlights

The story

Quidco, Christmas 2012

The aim
Quidco wanted to position itself as the authority on a frugal but enjoyable Christmas and explain how shoppers get paid.
The message
Quidco is the UK's number one cashback and voucher site, so with a bit of planning and the right tools you can have a frugal but enjoyable Christmas.
The angle
A new study found a U-turn in attitudes to money-saving, with more people packing lunches, shopping in charity shops and using vouchers. 80% enjoy habits they once found embarrassing, yet could still save a further £1,000 each a year.
On air
Quidco's money-saving expert
The result
56 items of coverage (47 interviews and 9 on-air competitions) reaching 5.3 million, including BBC Radio Norfolk, BBC Radio Cumbria, BBC Radio Hereford and Worcester, Voice FM.
Budget £2,500Delivered £7,725Above budget 209%On air 3h 03m

What the budget bought

£2,500
£7,725
£40,469
£121,408
49:1return on investment: PR value is 49 times the campaign budget

Coverage delivered is the value of the items at the Relations Group rate card. AVE is what the same airtime would cost as advertising. PR value is three times the AVE. ROI is PR value divided by the campaign budget.

About Christmas

Christmas Day falls on 25 December and marks the Christian celebration of the birth of Jesus. It is a bank holiday across the UK and the peak of the year for retail, food and family stories. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.

Planning Christmas for 2026?

Christmas Day next falls on Friday 25 December 2026. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.

Book a call with the team