Case study · Christmas 2007

Dating for Parents

Relations Group ran a broadcast PR campaign for Dating for Parents around Christmas 2007. A radio day of interviews put their spokesperson on air, securing 51 items of radio coverage with a combined audience of 30.7 million. Highlights included BBC Radio Humberside, BBC Radio Cumbria and BBC Radio Berkshire.

Part of Christmas on air →
51Items of coverage
30.7 millionCombined reach
3h 50mTime on air

Coverage highlights

The story

Dating for Parents, Christmas 2007

The aim
Dating for Parents wanted to raise awareness of the site and position it as a trusted source for single parents looking for love.
The message
Dating for Parents is the UK's number one dating community for single parents, offering a safe and secure place to look for someone special, plus tips and advice on getting through Christmas as a single parent.
The angle
Pitched Dating for Parents as the UK's number one dating community for single parents, with tips and advice on getting through Christmas alone, including why 24 December is so hard.
The result
51 items of coverage reaching 30.7 million, including BBC Radio Humberside, BBC Radio Cumbria, BBC Radio Berkshire, Central FM.
Budget £4,000Delivered £4,400Above budget 10%On air 3h 50m

About Christmas

Christmas Day falls on 25 December and marks the Christian celebration of the birth of Jesus. It is a bank holiday across the UK and the peak of the year for retail, food and family stories. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.

Planning Christmas for 2026?

Christmas Day next falls on Friday 25 December 2026. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.

Book a call with the team