Relations Group runs broadcast PR for PR agencies, putting their clients on radio and TV. These are 23 campaigns we delivered for PR agencies, on behalf of Aberfeldy, Golden Charter, Cuisinart, The Fast 800, Bupa, AbbVie, Sudocrem, Valve for Life, Andrew Peace Wines, CO Alarms Save Lives, Cushelle, Muse Group, Nytol, San Francisco Travel Association, SilverCloud Health, Sudocrem, Yale, Benecol, Love Canned Food, OMRON Healthcare, PATH, TENA and Turtle Doves. Together they ran to 315 broadcast items, heard by a combined audience of 55.6 million.
315Items of coverage
55.6 millionCombined reach
36h 42mTime on air
114Distinct outlets
Coverage highlights
28BBC local radio stations
6national radio stations
7commercial radio stations
Across these campaigns, the radio coverage ran on 28 BBC local radio stations, 6 national radio stations and 7 commercial radio stations.
Listen
Times Radio · 9m 39s
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BBC Radio Solent · 3m 45s
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BBC Radio Merseyside · 15m 34s
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The campaigns
Aberfeldy, Burns Night
Delivered for
a PR agency, on behalf of Aberfeldy
The aim
Aberfeldy wanted to use Burns Night to introduce Aberfeldy Single Malt Scotch Whisky to new audiences as approachable and relevant to modern celebrations.
The message
Burns Night is a celebration of warmth, storytelling and togetherness, and Aberfeldy Single Malt Scotch Whisky, rooted in Scottish heritage, is a natural and approachable choice for modern Burns Night gatherings.
The angle
New research for Aberfeldy found over half of Brits (55%) know what Burns Night is, yet only around one in four (23%) celebrate it every year, and only 39% know it celebrates the poet Robert Burns. Nearly half (49%) would like to learn more or celebrate it.
On air
Aberfeldy's Global Brand Ambassador for Single Malts
The result
16 items of coverage reaching 4.4 million, including 1 BBC local radio station and 1 national radio station.
Golden Charter, National Funeral Planning Awareness Week
Delivered for
a PR agency, on behalf of Golden Charter
The aim
Golden Charter wanted to get people talking about funeral planning and position its independent funeral director network as the leading funeral plan solution.
The message
Talking about your funeral wishes is the most important conversation you have never had. It does not have to be morbid, and a pre-paid plan eases the financial burden on those left behind.
The angle
New Golden Charter research found 80% of people say their loved ones do not know their final wishes and only 11% have discussed them in detail, while 54% worry their family will not be able to afford their funeral as the cost of living bites.
On air
Golden Charter's chief executive
The result
21 items of coverage reaching 5.0 million, including 1 BBC local radio station, 1 national radio station and 4 commercial radio stations.
Cuisinart wanted to position Cuisinart as the go-to brand for easy, high-quality ice cream making at home.
The message
Homemade ice cream is easy, affordable and fun with an at-home machine, and Cuisinart makes it simple to tailor ice cream to any diet or lifestyle, whether vegan, dairy-free or sugar-conscious.
The angle
New Cuisinart research for National Ice Cream Month found 44% of Brits would choose ice cream as their ultimate comfort food, 77% would like to try making it at home this summer, and more than a quarter would try avocado flavour.
On air
A television baker and presenter who is a Cuisinart ambassador
The result
18 items of coverage reaching 3.1 million, including 7 BBC local radio stations and 1 national radio station.
The Fast 800 wanted to educate people on the science of intermittent fasting and empower them to keep up a healthy lifestyle long term.
The message
The Fast 800 is a science-backed approach to healthy living, combining diet, movement and mindfulness, with a 12-week supported programme to help people keep up a healthy lifestyle for life.
The angle
With 35% of Brits making New Year resolutions to lose weight and 33% aiming to improve their diets, The Fast 800 is continuing its late co-founder's work on science-backed, sustainable weight loss. Its founders' research with Oxford University saw average weight loss of 9.5kg in eight weeks on an 800-calorie Mediterranean-style diet.
On air
A GP and co-founder of The Fast 800, joined by two members of the programme
The result
21 items of coverage reaching 3.8 million, including 16 BBC local radio stations and 1 national radio station.
Bupa wanted to promote its Healthy Cities campaign through a talking feature.
The angle
A talking feature for the Talking Life Network in which a well-known TV presenter talks about Bupa's Healthy Cities campaign, with the recording itself titled around green space grants.
On air
A well-known TV presenter
The result
36 items of coverage reaching 1.0 million, including 1 commercial radio station.
AbbVie
Delivered for
a PR agency, on behalf of AbbVie
The aim
AbbVie wanted to reach UK and Scottish audiences with news of a new NHS Scotland treatment option for migraine.
The message
The SMC is the first to accept atogepant on the NHS, giving eligible people living with migraine in Scotland timely access to a new treatment option with the potential to improve their lives.
The angle
The Scottish Medicines Consortium accepted AbbVie's migraine treatment AQUIPTA (atogepant) for restricted use on NHS Scotland, the first body to accept it on the NHS. Migraine affects around 600,000 people in Scotland, and over 35,000 were admitted to hospital with it in 2020.
On air
The chief executive of the Migraine Trust
The result
5 items of coverage reaching 2.5 million, including 1 national radio station.
Sudocrem wanted to launch the Great British Pre-Loved Awards on World Environment Day with UK-wide broadcast coverage backed by consumer research.
The message
Sudocrem's Great British Pre-Loved Awards encourage everyone to buy more pre-loved items and to upcycle where they can, saving money while helping the planet.
The angle
A new survey found 89% of Brits like buying second-hand and 71% see it as a great way to save money, as Sudocrem launched the Great British Pre-Loved Awards on World Environment Day to encourage people to buy pre-loved and upcycle.
On air
An upcycling expert and former Great British Sewing Bee finalist
The result
14 items of coverage reaching 2.7 million, including 3 BBC local radio stations, 1 national radio station and 1 commercial radio station.
Andrew Peace Wines wanted to position its wines as the perfect accompaniment for summer barbecues and stand out to shoppers in the wine aisle.
The message
Australian family-owned winemaker Andrew Peace has produced a trio of mouth-watering wines perfect for summer and BBQ occasions, available in Co-op stores nationwide.
The angle
New research from Andrew Peace Wines revealed the UK's top BBQ faux pas, led by serving undercooked food (61%) and overcooked food (53%). Coal beat gas as the nation's preferred fuel by 47% to 18%, and 40% look to Australia for BBQ inspiration.
On air
A celebrity barbecue cook and TV presenter
The result
12 items of coverage reaching 2.2 million, including 2 BBC local radio stations.
CO Alarms Save Lives wanted to alert landlords and tenants to the new legal requirement for carbon monoxide alarms in rented homes.
The message
Carbon monoxide is a silent killer that cannot be seen, smelt or tasted, and an alarm is the only way to be alerted. Landlords must now install alarms wherever there is a fixed combustion appliance.
The angle
From 1 October, landlords in England must legally provide a carbon monoxide alarm in rooms with a fixed combustion appliance and repair or replace faulty alarms. Currently 54% of homes in England have no carbon monoxide alarm, and one in five has at least one faulty gas appliance.
On air
The chair of the CO Alarms Save Lives campaign
The result
11 items of coverage reaching 3.3 million, including 2 BBC local radio stations and 1 national radio station.
Cushelle wanted to launch its new cardboard-free Tubeless toilet tissue range to branded toilet roll shoppers.
The message
Changing the toilet roll and throwing away the empty tube is a hassle no one needs, and Cushelle Tubeless is the only toilet roll with no tube, just more paper.
The angle
New research marking the launch of Cushelle's tubeless toilet tissue found a 43% rise in household rows over loo roll, with more than half (56%) of UK household arguments each month now about loo roll. Leaving empty tubes lying around bugged 24% of people.
On air
A TV, radio and podcast presenter
The result
12 items of coverage reaching 2.2 million, including 5 BBC local radio stations.
Muse Group wanted to highlight its Ultimate Guitar and MuseScore platforms and show how learning and playing music benefits the brain and mental health.
The message
Sharing and learning music has a healing impact, and playing or composing music can help the brain, lift mood and support mental health.
The angle
A nationwide study by music software provider Muse Group named Sweet Child O' Mine the most iconic guitar riff (37%), ahead of Eye of the Tiger and Another One Bites the Dust. 76% wish they could play guitar when they hear a favourite anthem, and over half of players say practising makes them happier.
On air
Muse Group's vice president of global business development
The result
10 items of coverage reaching 1.9 million, including 1 BBC local radio station and 1 national radio station.
Nytol wanted to promote spring as the time for a sleep reset and highlight the link between sleep and mental health.
The message
After two years of the pandemic Brits are more tired than ever, and Nytol wants to help them spring back with more energy and a better sleep routine.
The angle
Ahead of the clocks going forward, Nytol research found a third of Brits feel tired most or all of the time, with stress (53%) and poor sleep (49%) the leading causes, but half say they have more energy in spring, making it a good time for a sleep reset.
On air
A spokesperson from the charity Mental Health UK
The result
19 items of coverage reaching 3.6 million, including 3 BBC local radio stations and 1 national radio station.
a PR agency, on behalf of San Francisco Travel Association
The aim
San Francisco Travel Association wanted to inspire UK audiences with San Francisco's outdoor dining and public spaces during its European visit.
The message
San Francisco led the way on outdoor urbanism during the pandemic, and its alfresco dining and new public spaces offer UK cities a model for making the most of outdoor space.
The angle
Hospitality lost an estimated £115bn during the pandemic, and with pavement licences extended, UK cities could take inspiration from San Francisco's 'outdoor urbanism', which created over 1,000 new outdoor dining options, 25 miles of new bikeways and around 50 miles of pedestrianised streets in two years.
On air
The Mayor of San Francisco and the President and CEO of the San Francisco Travel Association
The result
12 items of coverage reaching 2.3 million, including 1 BBC local radio station and 1 national radio station.
SilverCloud Health wanted to show employers how mental health affects performance and make the case for digital mental health tools.
The message
There is a mental health crisis in UK workplaces and it is hitting the economy. Investing in staff mental health pays off, and digital mental health tools offer remote, on-demand and confidential support.
The angle
New research found 46% of employees say their mental health has worsened since the pandemic, one in seven workers feel stressed every day, and 63% say the cost-of-living crisis is affecting their mental health at work, while 80% of employers plan to introduce digital mental health tools.
On air
A leading workplace psychologist and a clinical researcher from SilverCloud Health
The result
13 items of coverage reaching 2.7 million, including 2 BBC local radio stations and 1 national radio station.
Sudocrem wanted to encourage children to swap screens for outdoor play and creative pursuits such as painting, drawing and building dens.
The message
Sudocrem's My Little Masterpiece project aims to inspire creativity in children and show them that inspiration can be found everywhere they look.
The angle
Timed for the Queen's Platinum Jubilee, a Sudocrem survey of 1,000 children aged 7 to 11 found 46% would most like to paint the Queen, more than two top footballers combined. 40% would love to spend a whole day painting and drawing, and 65% have visited an art gallery only once or never.
On air
A spokesperson for Sudocrem's My Little Masterpiece project
Yale wanted to encourage people to take simple preventative steps, such as changing the locks, to keep their homes secure.
The message
Simple preventative measures, like changing the locks when you move and upgrading your home security, help keep your home safe. Yale has been protecting homes since 1840.
The angle
Ahead of National Home Security Month, Yale research found just one in ten people change the locks when they move home and two thirds have not upgraded their home security in two years. Instead, 52% leave a light on when going out and 28% leave the radio on.
On air
A leading security consultant and TV home security presenter
The result
15 items of coverage reaching 2.2 million, including 9 BBC local radio stations.
New research released on World Heart Day showed a worrying lack of understanding of high cholesterol, which affects almost half of UK adults. 16% wrongly believe only people who are overweight can have it, and a former Olympic champion diagnosed at 38 fronted the campaign to prove it can affect anyone.
On air
A former Olympic and world champion athlete, the face of Benecol's Uncover Your Cholesterol campaign
The result
9 items of coverage reaching 2.7 million, including 1 BBC local radio station and 1 national radio station.
Love Canned Food wanted to survey 2,000 UK adults on their jaded lockdown hobbies and use the findings to get people cooking with canned food.
The message
Canned ingredients such as butter, borlotti and pinto beans are versatile, flavourful and protein-packed, so now is the time to rekindle our love of cooking and give them a try.
The angle
New research from Love Canned Food found only 8% of Brits have kept up their lockdown hobbies, and just 27% of lockdown cooks still cook for fun. Seven in ten (72%) say creativity has gone from their meals, with many falling back on staples like baked beans rather than butter, borlotti or pinto beans.
On air
A celebrity chef and canned food advocate
The result
13 items of coverage reaching 2.4 million, including 9 BBC local radio stations and 1 national radio station.
Blood pressure is not high enough on people's agendas. Over-40s can get a free check at their local community pharmacy or check at home, so they can monitor and treat high blood pressure.
The angle
High blood pressure is the largest single risk factor for strokes, and this Stroke Awareness Day an estimated quarter of the UK population has hypertension, half undiagnosed or untreated, putting 14.4 million people at risk. Regional prevalence was tailored per station, reaching almost 1 in 3 adults in some areas.
On air
A practising GP and regular medical consultant for radio and TV
The result
5 items of coverage reaching 764k, including 2 BBC local radio stations.
PATH wanted to launch a new project helping new and expecting parents recognise perinatal mental illness and get timely support.
The message
PATH helps parents, families, employers and healthcare professionals find support and information on perinatal mental health, so parents feel confident seeking help, leading to happier and healthier families.
The angle
New research from the PATH partnership found worrying levels of poor mental health among parents during pregnancy and the first year after birth, with shame and fear of seeming a 'bad parent' stopping many seeking help. 44% said social media only shows the 'perfect' picture of parenthood, as PATH launched to support families.
On air
PATH's clinical lead, a consultant perinatal psychiatrist
The result
6 items of coverage reaching 2.0 million, including 1 BBC local radio station, 1 national radio station and 1 commercial radio station.
TENA wanted to encourage people living with incontinence to talk openly and seek help through its 'I Will Be Me' campaign.
The message
TENA's 'I Will Be Me' campaign encourages people to 'chat incontinence in confidence', raising awareness of the condition and urging sufferers to speak openly, backed by a charity support hotline staffed by healthcare professionals.
The angle
New research found nearly half of adults will experience incontinence, yet one in three will not see a doctor about it and 28% are too embarrassed to seek help. The average age symptoms first appear is just 39, and TENA has teamed up with Bladder & Bowel UK to encourage sufferers to get support.
On air
A doctor and mother of two partnering with TENA
The result
14 items of coverage reaching 1.9 million, including 2 commercial radio stations.
Turtle Doves
Delivered for
a PR agency, on behalf of Turtle Doves
The aim
Turtle Doves wanted to help people living with Raynaud's keep warm this winter and show how its recycled gloves can help.
The message
Turtle Doves' light, easy-to-wear fingerless gloves double as wrist warmers, making them ideal for people with Raynaud's, circulatory problems and arthritis. Every product is made from recycled post-consumer textile waste.
The angle
With temperatures dropping and energy prices soaring, Brits were urged to wrap up warm to avoid health complications such as Raynaud's, which affects up to 10 million people in the UK. Turtle Doves' fingerless gloves, which double as wrist warmers, help those with Raynaud's, circulatory problems and arthritis.
We work alongside PR agencies as their broadcast team: we shape the angle for radio and TV, book the interviews, prepare the spokesperson and report the coverage, so the agency can offer radio and TV coverage to its clients without building a broadcast team of its own.
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