With temperatures dropping and energy prices soaring, wrapping up warm mattered more than ever, especially for the up to 10 million people in the UK affected by Raynaud's. Working with Turtle Doves' PR agency we built a broadcast PR campaign urging Brits to keep warm, and put the founder of Turtle Doves on air across a day of radio and TV interviews. The founder explained how the brand's light fingerless gloves, which double as wrist warmers and are made from recycled post-consumer textile waste, help people with Raynaud's, circulatory problems and arthritis. The campaign secured 14 items of radio and TV coverage reaching 1.3 million people, including GB News.
Delivered for a PR agency on behalf of Turtle Doves.
Turtle Doves wanted to help people living with Raynaud's keep warm this winter and show how its recycled gloves can help.
The message
Turtle Doves' light, easy-to-wear fingerless gloves double as wrist warmers, making them ideal for people with Raynaud's, circulatory problems and arthritis. Every product is made from recycled post-consumer textile waste.
The angle
With temperatures dropping and energy prices soaring, Brits were urged to wrap up warm to avoid health complications such as Raynaud's, which affects up to 10 million people in the UK. Turtle Doves' fingerless gloves, which double as wrist warmers, help those with Raynaud's, circulatory problems and arthritis.
On air
The founder of Turtle Doves
The result
14 items of coverage reaching 1.3 million, including GB News.
Planning a broadcast PR campaign?
Talk to the team about radio and TV interviews for your brand, or for your clients if you run a PR agency.
