Spring is a good time for a sleep reset, and Brits needed one. Working with Nytol's PR agency, we turned Nytol research into a story ahead of the clocks going forward: a third of Brits feel tired most or all of the time, with stress (53%) and poor sleep (49%) the leading causes, but half say they have more energy in spring. We put a spokesperson from the charity Mental Health UK on air across a radio day of interviews, talking about the link between sleep and mental health. The broadcast PR campaign secured 19 items of radio coverage reaching 3.6 million, including Sky News Radio, BBC Radio WM, BBC Radio Essex and BBC Radio Cornwall.
Delivered for a PR agency on behalf of Nytol.
19Items of coverage
3.6 millionCombined reach
2h 05mTime on air
Coverage highlights
Sky News RadioNational news network
BBC Radio WMBBC radio
BBC Radio EssexBBC radio
BBC Radio CornwallBBC radio
Campaign video
Listen
BBC Radio WM · 11m 26s
0:00 / 11m 26s
BBC Radio Essex · 3m 48s
0:00 / 3m 48s
BBC Radio Cornwall · 7m 34s
0:00 / 7m 34s
The story
Nytol, Clocks Go Forward
Delivered for
a PR agency, on behalf of Nytol
The aim
Nytol wanted to promote spring as the time for a sleep reset and highlight the link between sleep and mental health.
The message
After two years of the pandemic Brits are more tired than ever, and Nytol wants to help them spring back with more energy and a better sleep routine.
The angle
Ahead of the clocks going forward, Nytol research found a third of Brits feel tired most or all of the time, with stress (53%) and poor sleep (49%) the leading causes, but half say they have more energy in spring, making it a good time for a sleep reset.
On air
A spokesperson from the charity Mental Health UK
The result
19 items of coverage reaching 3.6 million, including Sky News Radio, BBC Radio WM, BBC Radio Essex, BBC Radio Cornwall.
About Clocks Go Forward
British Summer Time begins at 1am on the last Sunday of March, when the clocks go forward one hour. It brings lighter evenings and an hour less sleep that night, and is a regular hook for stories about sleep, health and road safety. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.
Planning Clocks Go Forward for 2027?
The clocks next go forward at 1am on Sunday 28 March 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
