Given the choice, 44% of Brits would pick ice cream as their ultimate comfort food, according to new Cuisinart research for National Ice Cream Month. The study also found 77% would like to try making it at home this summer, and more than a quarter would try avocado flavour. Working with Cuisinart's PR agency, we turned those findings into a broadcast PR campaign about how easy and affordable homemade ice cream can be, for any diet from vegan to sugar-conscious. A television baker and presenter who is a Cuisinart ambassador went on air across a radio day of interviews, plus TV, securing 18 items of radio and TV coverage reaching 3.1 million, including GB News, GB News Radio, BBC Radio Solent and BBC Radio Essex.
Delivered for a PR agency on behalf of Cuisinart.
18Items of coverage
3.1 millionCombined reach
2h 31mTime on air
Coverage highlights
GB NewsTV
GB News RadioNational radio
BBC Radio SolentBBC radio
BBC Radio EssexBBC radio
BBC Radio NorfolkBBC radio
BBC Radio Three CountiesBBC radio
BBC Radio SuffolkBBC radio
BBC Radio CambridgeshireBBC radio
BBC Radio NorthamptonBBC radio
Listen
BBC Radio Solent · 8m 32s
0:00 / 8m 32s
BBC Radio Essex · 8m 23s
0:00 / 8m 23s
BBC Radio Norfolk · 8m 23s
0:00 / 8m 23s
The story
Cuisinart, National Ice Cream Month
Delivered for
a PR agency, on behalf of Cuisinart
The aim
Cuisinart wanted to position Cuisinart as the go-to brand for easy, high-quality ice cream making at home.
The message
Homemade ice cream is easy, affordable and fun with an at-home machine, and Cuisinart makes it simple to tailor ice cream to any diet or lifestyle, whether vegan, dairy-free or sugar-conscious.
The angle
New Cuisinart research for National Ice Cream Month found 44% of Brits would choose ice cream as their ultimate comfort food, 77% would like to try making it at home this summer, and more than a quarter would try avocado flavour.
On air
A television baker and presenter who is a Cuisinart ambassador
The result
18 items of coverage reaching 3.1 million, including GB News, GB News Radio, BBC Radio Solent, BBC Radio Essex.
About National Ice Cream Month
National Ice Cream Month is a US observance. President Ronald Reagan proclaimed July 1984 as National Ice Cream Month, along with a National Ice Cream Day, and the US dairy industry, led by the International Dairy Foods Association, has promoted it every July since. It gives producers a reason to cover the subject, and brands with a credible spokesperson a way onto radio and TV.
Planning National Ice Cream Month for 2027?
National Ice Cream Month next runs through July 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
