New Year is when Britain thinks hardest about its health: 35% of Brits make resolutions to lose weight and 33% aim to improve their diets. Working with The Fast 800's PR agency, we gave those listeners the science behind sustainable weight loss, drawing on the founders' research with Oxford University, which saw average weight loss of 9.5kg in eight weeks on an 800-calorie Mediterranean-style diet. A GP and co-founder of The Fast 800 went on air across a radio day of interviews, joined by two members of the programme, continuing the late co-founder's work on science-backed weight loss. The broadcast PR campaign secured 21 items of radio coverage reaching 3.8 million, from Times Radio to BBC Radio WM, BBC Radio Newcastle and BBC Radio Solent.
Delivered for a PR agency on behalf of The Fast 800.
The Fast 800 wanted to educate people on the science of intermittent fasting and empower them to keep up a healthy lifestyle long term.
The message
The Fast 800 is a science-backed approach to healthy living, combining diet, movement and mindfulness, with a 12-week supported programme to help people keep up a healthy lifestyle for life.
The angle
With 35% of Brits making New Year resolutions to lose weight and 33% aiming to improve their diets, The Fast 800 is continuing its late co-founder's work on science-backed, sustainable weight loss. Its founders' research with Oxford University saw average weight loss of 9.5kg in eight weeks on an 800-calorie Mediterranean-style diet.
On air
A GP and co-founder of The Fast 800, joined by two members of the programme
The result
21 items of coverage reaching 3.8 million, including Times Radio, BBC Radio WM, BBC Radio Newcastle, BBC Radio Solent.
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