Stress at work is hitting staff and the economy alike. Working with SilverCloud Health's PR agency, we turned new research into a story for National Stress Awareness Day: 46% of employees say their mental health has worsened since the pandemic, one in seven workers feel stressed every day and 63% say the cost-of-living crisis is affecting their mental health at work. We put a leading workplace psychologist and a clinical researcher from SilverCloud Health on air across a radio day of interviews plus TV, making the case that investing in staff mental health pays off. The broadcast PR campaign secured 13 items of radio and TV coverage reaching 2.7 million, including GB News, That's TV Scotland, GB News Radio and BBC Radio Lancashire.
Delivered for a PR agency on behalf of SilverCloud Health.
SilverCloud Health wanted to show employers how mental health affects performance and make the case for digital mental health tools.
The message
There is a mental health crisis in UK workplaces and it is hitting the economy. Investing in staff mental health pays off, and digital mental health tools offer remote, on-demand and confidential support.
The angle
New research found 46% of employees say their mental health has worsened since the pandemic, one in seven workers feel stressed every day, and 63% say the cost-of-living crisis is affecting their mental health at work, while 80% of employers plan to introduce digital mental health tools.
On air
A leading workplace psychologist and a clinical researcher from SilverCloud Health
The result
13 items of coverage reaching 2.7 million, including GB News, GB News Radio, BBC Radio Lancashire, BBC Radio Leeds.
About National Stress Awareness Day
National Stress Awareness Day falls on the first Wednesday in November. It was set up in 1998 by the International Stress Management Association UK to give companies and individuals information on stress and how to tackle it, with a particular focus on the workplace. It gives producers a reason to cover the subject, and brands with a credible spokesperson a way onto radio and TV.
Planning National Stress Awareness Day for 2027?
National Stress Awareness Day next falls on Wednesday 3 November 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
