Marie Stopes International, Summer 2007
- The aim
- Marie Stopes International wanted to win presenter endorsement as the leading sexual health expert and raise awareness of emergency contraception for holidays.
- The message
- Emergency contraception can be used up to 72 hours after unprotected sex, including when a condom splits or a pill is missed, but it should not replace a reliable regular method.
- The angle
- Research suggested sunshine makes us more likely to have a holiday romance, with 46% of men and 53% of women saying they have had one. Stations were pitched emergency contraception as something to pack, given a seasonal rise in abortions each autumn.
- The result
- 104 items of coverage (54 interviews and 50 on-air competitions) reaching 82.3 million, including BBC Radio Wales, Kerrang! 105.2, BBC West Midlands, BBC Radio Solent.
Budget £7,500Delivered £7,650Above budget 2%On air 7h 31m
Read the case study →Scholastic, Summer 2010
- The aim
- Scholastic wanted to raise awareness of the Joshua Files action-adventure series as a must-have summer read for children, especially its latest title.
- The message
- With the long summer holidays arriving, reading a great book is an accessible, portable way to beat children's boredom. The Joshua Files series offers Mayan mystery and adventure, and its latest instalment shows this summer's adventure has only just begun.
- The angle
- New research found 86% of young people in the UK own a mobile phone while fewer than three quarters (73%) have books of their own. With the summer holidays starting, the pitch asked how to get children excited about reading.
- On air
- A mother and children's author
- The result
- 23 items of coverage reaching 3.6 million, including Sky News Radio, U105, Tay FM.
Budget £3,500Delivered £3,650Above budget 4%On air 1h 45m
Read the case study →Travelfusion, Summer 2010
- The aim
- Travelfusion wanted to be seen as the leading online travel resource, saving time compared with search engines.
- The message
- Travelfusion finds the cheapest fares and travel options, shows flight and rail results together, and offers double booking when two one-way fares beat a return.
- The angle
- New research found 75% of Brits think it unfair that holiday companies charge more in the school summer break, and one in four planned to cut holiday spending by as much as half, with many turning to online booking.
- On air
- A travel expert from Travelfusion
- The result
- 16 items of coverage reaching 4.6 million, including Sky News Radio, BBC Radio Kent, BBC Radio Essex, Tay FM.
Budget £2,500Delivered £3,625Above budget 45%On air 1h 06m
Read the case study →Aegon, Summer 2012
- The aim
- Aegon wanted to capitalise on interest in British tennis after a summer of success and raise awareness of its contribution to the sport.
- The message
- As a life and pensions company, Aegon is passionate about planning for the future, and works with the Lawn Tennis Association to invest in British tennis at every level, including its FutureStars programme for young players.
- The angle
- After a British player's Olympic gold and US Open win, research showed 1 in 8 people had been inspired to start playing tennis and half the nation expected a new generation of players, though a quarter did not know where their local club is.
- On air
- A spokesperson from Aegon, lead partner of British tennis
- The result
- 46 items of coverage reaching 3.1 million, including Central FM, Voice FM.
Budget £5,000Delivered £6,850Above budget 37%On air 3h 06m
Read the case study →British Coffee Association, Summer 2013
- The aim
- British Coffee Association wanted to dispel coffee myths, show it counts towards daily fluid intake and position the association as the leading voice on coffee.
- The message
- Caffeine at the levels in a couple of cups of coffee is no more a diuretic than water, so coffee can help keep you hydrated, and iced coffee is a good way to cool down in warm weather.
- The angle
- Research found 81% of people wrongly think coffee does not help keep us hydrated, although evidence shows that 4 to 5 cups a day is no more dehydrating than a glass of water. Only 4% of coffee drinkers knew coffee can help exercise performance.
- On air
- A registered dietitian and nutritionist
- The result
- 58 items of coverage reaching 1.6 million, including Voice FM.
Budget £2,500Delivered £7,350Above budget 194%On air 2h 38m
Read the case study →Hoseasons, Summer 2019
- The aim
- Hoseasons wanted to raise awareness of Hoseasons and its Go Active collection and make it synonymous with a UK summer staycation.
- The message
- There are expansive options for activity-based leisure in the UK for all ages, from summer staycations with Hoseasons.
- The angle
- Summer UK holidays offer expansive options for activity-based leisure for all ages. Olympic archers were to discuss their achievements and access to activities that holidaymakers may overlook.
- On air
- Olympic archers
- The result
- 17 items of coverage reaching 5.2 million, including ITV Yorkshire, ITV London News, Radio News Hub, ITV Tyne Tees.
Budget £2,500Delivered £8,400Above budget 236%On air 1h 50m
Read the case study →HyperJar, Summer 2021
- The aim
- HyperJar wanted to encourage children to be financially savvy and teach them the importance of saving and budgeting.
- The message
- HyperJar is a "pay now, buy later" alternative to debt, and its new app for children helps them keep control of their pocket money over the holidays.
- The angle
- More than half of UK children do not understand money, yet spending habits form by age seven and formal teaching only starts at secondary school. With just 13% of adults recalling open money chats growing up, parents need to step in, and HyperJar's free kids' money app and prepaid card can help.
- On air
- HyperJar's founder, a parent, and his teenage daughter who uses the app
- The result
- 9 items of coverage reaching 1.8 million, including GB News, U105.
Budget £3,000Delivered £4,250Above budget 42%On air 1h 14mServices interviews
Read the case study →Everypaw, Summer 2024
- The aim
- Everypaw wanted to help pet owners keep dogs and cats safe from heatstroke during summer heatwaves with practical advice from its vet.
- The message
- Pets cannot cool themselves as well as we can, so give them water and shade, walk them early or late, never leave them in a car and know the signs of heatstroke.
- The angle
- As temperatures soar, vets are reminding owners that pets cannot regulate their body temperature as well as humans, leaving dogs and cats at risk of heatstroke, dehydration and burns from hot pavements. Five simple tips cover water and shade, exercise timing, never leaving pets in cars, spotting heatstroke and grooming.
- On air
- A veterinary surgeon from Everypaw Pet Insurance
- The result
- 14 items of coverage reaching 2.4 million, including Heart Four Counties, BBC Radio Sussex and Surrey, BBC Radio Essex, BBC Radio Norfolk.
Budget £8,800Delivered £8,850Above budget 1%On air 1h 23m
Read the case study →Everypaw, Summer 2025
- The aim
- Everypaw wanted to warn pet owners about the dangers of pets overheating in summer and position Everypaw as an expert in pet insurance.
- The message
- Pets can easily overheat in summer with severe consequences, so keep them in the shade with fresh water and never leave them in a hot car. Everypaw pet insurance comes with 24/7 unlimited access to vets and vet nurses.
- The angle
- With UK heatwaves becoming more common, Everypaw's in-house vet shared tips to keep pets safe in the heat: 74% of dog heatstroke cases in the UK come from exercise in hot weather, and if your hand cannot stay on the pavement for seven seconds, it is too hot for paws.
- On air
- A veterinary surgeon from Everypaw Pet Insurance
- The result
- 11 items of coverage reaching 1.9 million, including BBC Radio Merseyside, BBC Radio Three Counties, Greatest Hits Radio Bucks, Beds & Herts, Hits Radio Bucks Beds & Herts.
Budget £5,000Delivered £5,300Above budget 6%On air 1h 26mServices interviews
Read the case study →DEBRA UK, Summer 2025
- The aim
- DEBRA UK wanted to raise awareness of EB and EBS, and of DEBRA UK as the support charity for people living with EB.
- The message
- EBS, the most common form of EB, may affect many more people than thought because it is often mistaken for eczema or psoriasis, especially in hot weather.
- The angle
- As temperatures rise, many people may be living with Epidermolysis Bullosa Simplex (EBS), a painful genetic skin condition often mistaken for eczema or heat rash. EBS accounts for around 70% of EB diagnoses, yet only 8% of people in the UK have heard of it.
- On air
- A disability activist and author living with EBS
- The result
- 11 items of coverage reaching 3.5 million, including Sky News Radio, BBC Radio Gloucestershire, Greatest Hits Radio Gloucestershire, Hits Radio Gloucestershire.
Budget £7,000Delivered £7,300Above budget 4%On air 2h 29mServices interviews, spectrogram
Read the case study →Eisberg, Summer 2025
- The aim
- Eisberg wanted to establish Eisberg as the UK's leading alcohol-free wine brand and help people make confident choices for their summer celebrations.
- The message
- More people are choosing to cut back without missing out. Alcohol-free wine keeps the taste and ritual of wine for summer moments, from a picnic in the park to a BBQ or a toast with friends.
- The angle
- Only four in ten Gen Z adults have ever used a corkscrew, compared with 84% of the Silent Generation, and one in five Gen Z and Millennials now choose alcohol-free drinks at festivals. With 76% of UK drinkers moderating, young people are still going out but drinking far less.
- On air
- A wine expert and strategist who leads Eisberg's UK business
- The result
- 13 items of coverage reaching 1.4 million, including BBC Radio Leeds, BBC Radio Cambridgeshire.
Budget £6,000Delivered £6,200Above budget 3%On air 1h 51mServices interviews
Read the case study →Kleine Zalze, Summer 2025
- The aim
- Kleine Zalze wanted to be seen as the go-to wine experts and help audiences make confident choices for their summer celebrations.
- The angle
- New Kleine Zalze research of 2,049 UK adults finds half of Brits cannot tell if a wine is good, yet 38% drink more wine at barbecues than at other gatherings. It reveals the nation's BBQ wine personalities, led by the Crowd-Pleaser, and wine crimes such as 1 in 4 drinking wine from a mug.
- On air
- Kleine Zalze's winemaker and cellar master
- The result
- 9 items of coverage reaching 1.3 million, including BBC Radio Stoke, BBC Radio Nottingham, BBC Radio Derby, BBC Radio Coventry and Warwickshire.
Budget £3,000Delivered £6,300Above budget 110%On air 58m 39sServices interviews, research, spectrogram
Read the case study →TalkingParents, Summer 2026
- The aim
- TalkingParents wanted to position itself as a credible expert voice on co-parenting communication and reducing conflict.
- The message
- The summer holidays are the toughest time for separated families. Clear, structured communication and early planning are key to reducing disputes and keeping families out of court.
- The angle
- New research found almost 4 in 5 (78%) co-parents clash with their child's other parent over the summer holidays, 1 in 5 have used a mediator and 9% have started or threatened legal action. 38% said a shared, structured calendar would reduce conflict.
- On air
- A family law specialist with over 25 years in the sector
- The result
- 12 items of coverage reaching 2.4 million, including Greatest Hits Radio East Midlands, BBC Radio Newcastle, Hits Radio East Midlands, BBC Radio Lincolnshire.
Budget £7,000Delivered £7,350Above budget 5%On air 1h 31mServices interviews, research, social media kit
Read the case study →PANDA London, Summer 2026
- The aim
- PANDA London wanted to position its spokesperson as the go-to heatwave sleep expert and show how breathable bamboo bedding helps people sleep.
- The message
- Bedding is one of the easiest parts of your sleep environment to control. Breathable bamboo bedding wicks away moisture and is naturally hypoallergenic, helping you sleep through hot, humid, high-pollen nights.
- The angle
- Record heat, high humidity and a heat-triggered pollen bomb are combining to disrupt sleep, with overnight temperatures in southern England staying above 20°C. Beyond fans and open windows, switching to a lighter summer duvet and breathable, moisture-wicking, hypoallergenic bamboo bedding can make a real difference.
- On air
- A consulting psychologist speaking for PANDA London
- The result
- 6 items of coverage reaching 2.9 million, including Sky News Radio, BBC Radio Lancashire, BBC Radio Leicester, BBC Radio Cumbria.
Budget £4,500Delivered £5,350Above budget 19%On air 26m 49sServices interviews
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