Case study · Summer 2026

PANDA London

Relations Group ran a broadcast PR campaign for PANDA London around Summer 2026. A radio day of interviews put their spokesperson on air, securing 6 items of radio coverage with a combined audience of 2.9 million. Highlights included Sky News Radio, BBC Radio Lancashire and BBC Radio Leicester.

Part of Summer on air →
6Items of coverage
2.9 millionCombined reach
26m 49sTime on air

Coverage highlights

Listen
BBC Radio Lancashire · 6m 20s
0:00 / 6m 20s
BBC Radio Leicester · 7m 09s
0:00 / 7m 09s

The story

PANDA London, Summer 2026

The aim
PANDA London wanted to position its spokesperson as the go-to heatwave sleep expert and show how breathable bamboo bedding helps people sleep.
The message
Bedding is one of the easiest parts of your sleep environment to control. Breathable bamboo bedding wicks away moisture and is naturally hypoallergenic, helping you sleep through hot, humid, high-pollen nights.
The angle
Record heat, high humidity and a heat-triggered pollen bomb are combining to disrupt sleep, with overnight temperatures in southern England staying above 20°C. Beyond fans and open windows, switching to a lighter summer duvet and breathable, moisture-wicking, hypoallergenic bamboo bedding can make a real difference.
On air
A consulting psychologist speaking for PANDA London
The result
6 items of coverage reaching 2.9 million, including Sky News Radio, BBC Radio Lancashire, BBC Radio Leicester, BBC Radio Cumbria.
Budget £4,500Delivered £5,350Above budget 19%On air 26m 49sServices interviews

More campaigns for PANDA London

PANDA London has come back to Relations Group for other broadcast PR campaigns:

About Summer

Summer is a major broadcast moment built around the school summer holidays, days out, travel, hot weather and outdoor living. In England and Wales schools usually break up in late July, while in Scotland and Northern Ireland they break up in late June. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.

Planning Summer for 2027?

The school summer holidays next run from late July to early September 2027 in England and Wales, and from late June in Scotland and Northern Ireland. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.

Book a call with the team