Case study · Clocks Go Back 2025

PANDA London

Relations Group ran a broadcast PR campaign for PANDA London around Clocks Go Back 2025. A radio day of interviews put their spokesperson on air, securing 15 items of radio coverage with a combined audience of 24.1 million. Highlights included BBC Radio 2, BBC Radio 4 and BBC Radio Newcastle.

Part of Clocks Go Back on air →

15Items of coverage

24.1 millionCombined reach

1h 56mTime on air

Coverage highlights

BBC Radio 2BBC radio
BBC Radio 4BBC radio
BBC Radio NewcastleBBC radio
BBC Radio Three CountiesBBC radio
BBC Radio TeesBBC radio
BBC Radio LeicesterBBC radio
BBC Radio GloucestershireBBC radio
BBC Radio Coventry and WarwickshireBBC radio
BBC Radio NorthamptonBBC radio

Listen

BBC Radio 2 · 2m 45s

0:00 / 2m 45s

BBC Radio 4 · 3m 06s

0:00 / 3m 06s

BBC Radio Newcastle · 5m 24s

0:00 / 5m 24s

The story

PANDA London, Clocks Go Back 2025

The aim: PANDA London wanted to be seen as a sleep health expert and educate audiences on the year-round benefits of bamboo bedding.
The message: The clocks going back can disrupt our circadian rhythm, so small changes to sleep habits and environment make a big difference. PANDA's bamboo bedding is naturally temperature regulating, breathable and sustainable, helping people rest better through darker months.
The angle: A PANDA London survey found two thirds of Brits say the clocks going back disrupts their sleep, with under 35s hit hardest, almost half struggle to wake up in winter and almost 1 in 3 believe they suffer from Seasonal Affective Disorder.
On air: A consultant counselling psychologist with a background in neuroscience
The result: 15 items of coverage reaching 24.1 million, including BBC Radio 2, BBC Radio 4, BBC Radio Newcastle, BBC Radio Three Counties.

Budget £9,000Delivered £11,500Above budget 28%On air 1h 56mServices interviews

More campaigns for PANDA London

PANDA London has come back to Relations Group for other broadcast PR campaigns:

About Clocks Go Back

British Summer Time ends at 2am on the last Sunday of October, when the clocks go back one hour to Greenwich Mean Time. It brings darker evenings and an extra hour in bed, and is a regular hook for stories about sleep, road safety and wellbeing. It gives producers a reason to cover the subject, and brands with a credible spokesperson a way onto radio and TV.

Planning Clocks Go Back for 2027?

The clocks next go back at 2am on Sunday 31 October 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.

Book a call with the team