Case study · Summer 2010

Travelfusion

Relations Group ran a broadcast PR campaign for Travelfusion around Summer 2010. A radio day of interviews put their spokesperson on air, securing 16 items of radio coverage with a combined audience of 4.6 million. Highlights included Sky News Radio, BBC Radio Kent and BBC Radio Essex.

Part of Summer on air →
16Items of coverage
4.6 millionCombined reach
1h 06mTime on air

Coverage highlights

The story

Travelfusion, Summer 2010

The aim
Travelfusion wanted to be seen as the leading online travel resource, saving time compared with search engines.
The message
Travelfusion finds the cheapest fares and travel options, shows flight and rail results together, and offers double booking when two one-way fares beat a return.
The angle
New research found 75% of Brits think it unfair that holiday companies charge more in the school summer break, and one in four planned to cut holiday spending by as much as half, with many turning to online booking.
On air
A travel expert from Travelfusion
The result
16 items of coverage reaching 4.6 million, including Sky News Radio, BBC Radio Kent, BBC Radio Essex, Tay FM.
Budget £2,500Delivered £3,625Above budget 45%On air 1h 06m

About Summer

Summer is a major broadcast moment built around the school summer holidays, days out, travel, hot weather and outdoor living. In England and Wales schools usually break up in late July, while in Scotland and Northern Ireland they break up in late June. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.

Planning Summer for 2027?

The school summer holidays next run from late July to early September 2027 in England and Wales, and from late June in Scotland and Northern Ireland. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.

Book a call with the team