Case study · Summer 2019

Hoseasons

Relations Group ran a broadcast PR campaign for Hoseasons around Summer 2019. A radio day of interviews, plus TV, put their spokesperson on air, securing 17 items of radio and TV coverage with a combined audience of 5.2 million. Highlights included ITV Yorkshire, ITV London News and Radio News Hub.

Part of Summer on air →
17Items of coverage
5.2 millionCombined reach
1h 50mTime on air

Coverage highlights

The story

Hoseasons, Summer 2019

The aim
Hoseasons wanted to raise awareness of Hoseasons and its Go Active collection and make it synonymous with a UK summer staycation.
The message
There are expansive options for activity-based leisure in the UK for all ages, from summer staycations with Hoseasons.
The angle
Summer UK holidays offer expansive options for activity-based leisure for all ages. Olympic archers were to discuss their achievements and access to activities that holidaymakers may overlook.
On air
Olympic archers
The result
17 items of coverage reaching 5.2 million, including ITV Yorkshire, ITV London News, Radio News Hub, ITV Tyne Tees.
Budget £2,500Delivered £8,400Above budget 236%On air 1h 50m

About Summer

Summer is a major broadcast moment built around the school summer holidays, days out, travel, hot weather and outdoor living. In England and Wales schools usually break up in late July, while in Scotland and Northern Ireland they break up in late June. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.

Planning Summer for 2027?

The school summer holidays next run from late July to early September 2027 in England and Wales, and from late June in Scotland and Northern Ireland. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.

Book a call with the team