Relations Group ran a broadcast PR campaign for IBM around Wimbledon. A radio day of interviews, plus TV, put their spokesperson on air, securing 20 items of radio and TV coverage with a combined audience of 14.0 million. Highlights included BT Sport, London Live and BBC Radio Scotland.
IBM wanted to show how Wimbledon uses IBM's AI and cloud technology to give fans a better experience, and how businesses across the UK can use the same technology.
The message
Wimbledon and IBM are putting AI to work to change the way fans enjoy the game, using IBM's AI and cloud platform to make Wimbledon's digital channels the most engaging place to follow The Championships.
The angle
A week before the tournament, IBM and the All England Lawn Tennis Club unveiled new AI technologies, including a redesigned SlamTracker that follows each player's keys to the match point by point, using data from courtside statisticians, radar guns, ball and player tracking and social media.
On air
IBM's Wimbledon client and programme executive and the All England Lawn Tennis Club's head of communications, content and digital explained how AI is changing the way fans follow Wimbledon, on radio and TV.
The result
20 items of coverage reaching 14.0 million, including BT Sport, London Live, BBC Radio Scotland, BBC Radio London 94.9.
More campaigns for IBM
IBM has come back to Relations Group for other broadcast PR campaigns:
