As Wimbledon approached, IBM, the tournament's official technology partner for 35 years, launched a new feature for fans. Working with IBM's PR agency, we put IBM's head of UK sports partnerships on air to explain Catch Me Up, which uses generative AI to give fans up-to-date stories on every singles player, before and after their matches. The broadcast PR campaign secured 3 items of radio and TV coverage reaching 2.0 million, including London Live, LBC News and BBC Radio London.
IBM wanted to promote Catch Me Up, its new generative AI feature on the Wimbledon app and website, and to show it as the expert in using AI to create better digital experiences.
The message
Using generative AI from IBM, Wimbledon can tell the stories of more players and more matches, for fans worldwide. Catch Me Up turns match data into stories on every singles player, before and after their matches, so fans can follow each player's journey through the tournament.
The angle
IBM's global survey of sports fans, released just before the Championships, found that 55% of tennis fans think AI will have a positive impact on sport.
On air
IBM's head of UK sports partnerships, who worked on the feature, explained on radio and TV how Catch Me Up works and what AI means for sport.
The result
3 items of coverage reaching 2.0 million, including London Live, LBC News and BBC Radio London.
More campaigns for IBM
IBM has come back to Relations Group for other broadcast PR campaigns:
