Relations Group ran a broadcast PR campaign for IBM around Wimbledon. A radio day of interviews put their spokesperson on air, securing 9 items of radio coverage with a combined audience of 5.5 million. Highlights included LBC 97.3, BBC Radio Scotland and Jazz FM.
IBM wanted to share new IBM research into technology and sport, confirm its continuing partnership with the All England Lawn Tennis Club, and explain how it would support that year's Championships.
The message
IBM has been Wimbledon's technology partner since 1990, using data and AI to bring fans closer to the tennis, wherever they are watching.
The angle
The Wimbledon Digital Championship: how technology keeps fans close to the tennis when they cannot be at SW19, and what IBM's new research says about technology and sport.
On air
IBM's Wimbledon client and programme executive and the All England Lawn Tennis Club's head of communications, content and digital gave live and pre-recorded radio interviews.
The result
9 items of coverage reaching 5.5 million, including LBC 97.3, BBC Radio Scotland, Jazz FM, BBC Radio Kent.
More campaigns for IBM
IBM has come back to Relations Group for other broadcast PR campaigns:
