Case study · New Year 2026

PANDA London

Relations Group ran a broadcast PR campaign for PANDA London around New Year 2026. A radio day of interviews put their spokesperson on air, securing 25 items of radio coverage with a combined audience of 4.6 million. Highlights included The Health and Wellbeing Network, BBC Radio London and Greatest Hits Radio East Midlands.

Part of New Year on air →
25Items of coverage
4.6 millionCombined reach
3h 31mTime on air

Coverage highlights

Listen
BBC Radio London · 10m 00s
0:00 / 10m 00s
BBC Radio Humberside · 7m 12s
0:00 / 7m 12s
BBC Radio Coventry and Warwickshire · 12m 10s
0:00 / 12m 10s

The story

PANDA London, New Year 2026

The aim
PANDA London wanted to position itself as sleep health experts and show how bamboo bedding helps build lasting New Year sleep habits.
The message
The New Year is the perfect time to reset your routines. Small changes to sleep hygiene and the right bedding, like PANDA's breathable, temperature-regulating bamboo bedding, help you rest more deeply.
The angle
New research from PANDA London found 37% of Brits say better sleep is their number one New Year's resolution and 48% say sleep is a priority for 2026. But 61% say poor sleep hurts their mood and wellbeing, and a third usually give up on resolutions within weeks.
On air
A consultant counselling psychologist
The result
25 items of coverage reaching 4.6 million, including The Health and Wellbeing Network, BBC Radio London, Greatest Hits Radio East Midlands, Hits Radio East Midlands.
Budget £11,000Delivered £16,550Above budget 50%On air 3h 31mServices interviews

More campaigns for PANDA London

PANDA London has come back to Relations Group for other broadcast PR campaigns:

What the budget bought

£11,000
£16,550
£66,966
£200,897
18:1return on investment: PR value is 18 times the campaign budget

Coverage delivered is the value of the items at the Relations Group rate card. AVE is what the same airtime would cost as advertising. PR value is three times the AVE. ROI is PR value divided by the campaign budget.

About New Year

New Year's Day on 1 January marks the start of the calendar year and is a bank holiday across the UK. The days around it bring stories about resolutions, health goals and fresh starts, and the celebrations on New Year's Eve. Stations plan their coverage of it in advance, which makes it a strong hook for a broadcast PR campaign.

Planning New Year for 2027?

New Year's Day next falls on Friday 1 January 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.

Book a call with the team