Eventbrite, New Year 2012
- The aim
- Eventbrite wanted to raise awareness of Eventbrite as the place to create, promote and sell tickets for events.
- The message
- Eventbrite helps people create, share and join events, including parties at home for friends and family or for colleagues and clients over the festive season.
- The angle
- With the economy tight, research suggested only one in seven Britons planned to go out on New Year's Eve, a third would stay in with family and friends and 9% would not celebrate at all. Three quarters thought the night would be expensive, so is staying in the new going out?
- On air
- Eventbrite's UK community manager
- The result
- 62 items of coverage (53 interviews and 9 on-air competitions) reaching 4.7 million, including Panjab Radio, BBC Radio Norfolk, Voice FM.
Budget £4,000Delivered £9,050Above budget 126%On air 3h 04m
Read the case study →Powerleague, New Year 2014
- The aim
- Powerleague wanted to raise awareness of Powerleague as a convenient UK sports facility and promote the health benefits of five-a-side football.
- The message
- Five-a-side football is better for you than the gym, according to university research, and team sports make exercise more enjoyable.
- The angle
- New research found 42% of men are obese, rising to 47% by 2035, and men over 50 are nearly twice as likely as women to have undiagnosed diabetes. A journal article showed football can help reduce high blood pressure.
- On air
- A Powerleague spokesperson with 13 years' experience in the football industry
- The result
- 24 items of coverage (12 interviews and 12 on-air competitions) reaching 3.2 million, including BBC Radio Lancashire.
Budget £1,500Delivered £2,725Above budget 82%On air 2h 09m
Read the case study →Merchant Gourmet, New Year 2016
- The aim
- Merchant Gourmet wanted to raise awareness of its healthy products and position it as the first choice alternative to traditional cereals and grains.
- The angle
- With New Year resolutions in mind, healthy eating was pitched as a lifestyle change rather than a resolution, using a healthy hamper of quinoa, freekeh and puy lentils as a radio competition prize.
- The result
- 22 items of coverage (16 interviews and 6 on-air competitions) reaching 3.4 million, including London Live.
Budget £2,500Delivered £4,100Above budget 64%On air 1h 56m
Read the case study →Chuckling Goat, New Year 2024
- The aim
- Chuckling Goat wanted to launch its new microbiome test and position itself as an expert in gut health.
- The message
- 86% of British adults had a gastrointestinal episode last year, and Chuckling Goat's microbiome test, developed with the University of Cambridge, offers an evidence-based route to better gut health.
- The angle
- Gastrointestinal issues affect 86% of British adults, and a Cardiff University study suggests a daily synbiotic drink can improve emotional wellbeing within six weeks. Chuckling Goat and the University of Cambridge have developed what it describes as the most effective microbiome test to date.
- On air
- A gut microbiome researcher from the University of Nottingham
- The result
- 11 items of coverage reaching 4.1 million, including Sky News Radio, The Health and Wellbeing Network, Notts TV, BBC Radio Cambridgeshire.
Budget £8,000Delivered £8,050Above budget 1%On air 1h 49mServices interviews, social media kit
Read the case study →THERA Nordic, New Year 2024
- The aim
- THERA Nordic wanted to be positioned as nutrition experts and a next generation gut health brand in the UK.
- The message
- Most of our nutrition should come from food, with supplements second to a good diet. Getting gut health right, starting with a high fibre diet and plenty of water, is the best first step to a healthier year.
- The angle
- Almost half of Brits (45%) want to kickstart the New Year with a healthier diet, but a fifth have no idea where to start and 9 in 10 fail to stick to it. With around 3 million believing supplements can replace a healthy diet, nutritionists warned they are no quick fix.
- On air
- A nutritionist and director of THERA Nordic
- The result
- 8 items of coverage reaching 2.5 million, including The Health and Wellbeing Network.
Budget £4,900Delivered £5,000Above budget 2%On air 1h 21mServices interviews, research, infographics, spectrogram
Read the case study →My Juniper, New Year 2025
- The aim
- My Juniper wanted to position My Juniper as an expert voice on weight loss.
- The message
- Realistic, medically supported weight-loss goals, backed by safe, science-based treatment, lead to a healthier lifestyle.
- The angle
- Obesity is often biologically driven, so lifestyle changes alone don't always work, and weight-loss injections were in the news.
- The result
- 15 items of coverage reaching 2.8 million, including BBC Radio WM, BBC Radio Nottingham, BBC Radio Stoke, BBC Radio Derby.
On air 3h 50mServices interviews
Read the case study →Army Benevolent Fund, New Year 2026
- The aim
- Army Benevolent Fund wanted to drive sign-ups for its challenges and volunteering with regionally relevant stories that make the charity feel joinable.
- The message
- It is not too late to reset your year: choose a more meaningful goal, take on a challenge or volunteer, and help provide lifetime support to soldiers and veterans when they need it most.
- The angle
- Many of us have already failed our New Year's resolutions by the end of January. The Army Benevolent Fund urged people to set a goal with value to others instead, taking on a challenge or fundraiser in 2026 to support soldiers, veterans and their families.
- On air
- Army Benevolent Fund supporters, including a veteran helped by the charity who is now fundraising for it and a serving soldier taking on a series of races
- The result
- 24 items of coverage reaching 5.4 million, including Smooth Radio North West, Heart North West, Capital North West, Greatest Hits Radio Liverpool.
Budget £6,750Delivered £15,300Above budget 127%On air 1h 31mServices interviews
Read the case study →PANDA London, New Year 2026
- The aim
- PANDA London wanted to position itself as sleep health experts and show how bamboo bedding helps build lasting New Year sleep habits.
- The message
- The New Year is the perfect time to reset your routines. Small changes to sleep hygiene and the right bedding, like PANDA's breathable, temperature-regulating bamboo bedding, help you rest more deeply.
- The angle
- New research from PANDA London found 37% of Brits say better sleep is their number one New Year's resolution and 48% say sleep is a priority for 2026. But 61% say poor sleep hurts their mood and wellbeing, and a third usually give up on resolutions within weeks.
- On air
- A consultant counselling psychologist
- The result
- 25 items of coverage reaching 4.6 million, including The Health and Wellbeing Network, BBC Radio London, Greatest Hits Radio East Midlands, Hits Radio East Midlands.
Budget £11,000Delivered £16,550Above budget 50%On air 3h 31mServices interviews
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