Chuckling Goat, New Year 2024
- The aim
- Chuckling Goat wanted to launch its new microbiome test and position itself as an expert in gut health.
- The message
- 86% of British adults had a gastrointestinal episode last year, and Chuckling Goat's microbiome test, developed with the University of Cambridge, offers an evidence-based route to better gut health.
- The angle
- Gastrointestinal issues affect 86% of British adults, and a Cardiff University study suggests a daily synbiotic drink can improve emotional wellbeing within six weeks. Chuckling Goat and the University of Cambridge have developed what it describes as the most effective microbiome test to date.
- On air
- A gut microbiome researcher from the University of Nottingham
- The result
- 11 items of coverage reaching 4.1 million, including Sky News Radio, The Health and Wellbeing Network, Notts TV, BBC Radio Cambridgeshire.
Budget £8,000Delivered £8,050Above budget 1%On air 1h 49mServices interviews, social media kit