Case study · New Year 2024

THERA Nordic

Relations Group ran a broadcast PR campaign for THERA Nordic around New Year 2024. A radio day of interviews put their spokesperson on air, securing 8 items of radio coverage with a combined audience of 2.5 million. Highlights included The Health and Wellbeing Network.

Part of New Year on air →
8Items of coverage
2.5 millionCombined reach
1h 21mTime on air

Coverage highlights

Listen
The Health and Wellbeing Network · 9m 06s
0:00 / 9m 06s

The story

THERA Nordic, New Year 2024

The aim
THERA Nordic wanted to be positioned as nutrition experts and a next generation gut health brand in the UK.
The message
Most of our nutrition should come from food, with supplements second to a good diet. Getting gut health right, starting with a high fibre diet and plenty of water, is the best first step to a healthier year.
The angle
Almost half of Brits (45%) want to kickstart the New Year with a healthier diet, but a fifth have no idea where to start and 9 in 10 fail to stick to it. With around 3 million believing supplements can replace a healthy diet, nutritionists warned they are no quick fix.
On air
A nutritionist and director of THERA Nordic
The result
8 items of coverage reaching 2.5 million, including The Health and Wellbeing Network.
Budget £4,900Delivered £5,000Above budget 2%On air 1h 21mServices interviews, research, infographics, spectrogram

What the budget bought

£4,900
£5,000
£45,145
£135,435
28:1return on investment: PR value is 28 times the campaign budget

Coverage delivered is the value of the items at the Relations Group rate card. AVE is what the same airtime would cost as advertising. PR value is three times the AVE. ROI is PR value divided by the campaign budget.

About New Year

New Year's Day on 1 January marks the start of the calendar year and is a bank holiday across the UK. The days around it bring stories about resolutions, health goals and fresh starts, and the celebrations on New Year's Eve. Stations plan their coverage of it in advance, which makes it a strong hook for a broadcast PR campaign.

Planning New Year for 2027?

New Year's Day next falls on Friday 1 January 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.

Book a call with the team