Benecol, World Heart Day 2021
- The angle
- New research released on World Heart Day showed a worrying lack of understanding of high cholesterol, which affects almost half of UK adults. 16% wrongly believe only people who are overweight can have it, and a former Olympic champion diagnosed at 38 fronted the campaign to prove it can affect anyone.
- On air
- A former Olympic and world champion athlete, the face of Benecol's Uncover Your Cholesterol campaign
- The result
- 9 items of coverage reaching 2.7 million, including Radio News Hub, BBC Radio Leeds, GB News.
Budget £5,000Delivered £5,200Above budget 4%On air 1h 06mServices interviews
Read the case study →Boston Scientific, World Heart Day 2025
- The aim
- Boston Scientific wanted to secure UK wide broadcast media coverage using a spokesperson/case study method around the timing of World Heart Day 2025.
- The angle
- On the 25th World Heart Day, around 480 people in the UK will die from heart and circulatory disease, and twice as many Brits live with heart disease as with cancer and Alzheimer's combined. A marathon world record holder living with a fitted heart device began training to go again.
- On air
- A marathon world record holder living with an arrhythmia, and the founder of the charity Arrhythmia Alliance
- The result
- 12 items of coverage reaching 4.2 million, including Sky News Radio, The Health and Wellbeing Network, BBC Radio London, Greatest Hits Radio - Oxfordshire.
Budget £9,000Delivered £9,300Above budget 3%On air 2h 26mServices interviews, social media kit
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