Case study · World Heart Day 2025

Boston Scientific

Boston Scientific wanted to secure UK wide broadcast media coverage using a spokesperson/case study method around the timing of World Heart Day 2025.

12Items of coverage

4.2 millionCombined reach

2h 26mTime on air

12Distinct outlets

Coverage highlights

Listen

BBC Radio London · 5m 40s

0:00 / 5m 40s

BBC Radio Berkshire · 8m 12s

0:00 / 8m 12s

Sky News Radio · 6m 20s

0:00 / 6m 20s

The aim: Boston Scientific wanted to secure UK wide broadcast media coverage using a spokesperson/case study method around the timing of World Heart Day 2025.
The angle: On the 25th World Heart Day, around 480 people in the UK will die from heart and circulatory disease, and twice as many Brits live with heart disease as with cancer and Alzheimer's combined. A marathon world record holder living with a fitted heart device began training to go again.
On air: A marathon world record holder living with an arrhythmia, and the founder of the charity Arrhythmia Alliance
The result: 12 items of coverage reaching 4.2 million, including Sky News Radio, The Health and Wellbeing Network, BBC Radio London, Greatest Hits Radio - Oxfordshire.

Budget £9,000Delivered £9,300Above budget 3%On air 2h 26mServices interviews, social media kit

World Heart Day next falls on 29 September 2027. Talk to the team about getting your spokesperson on air.