Case study · World Heart Day 2021

Benecol

Benecol on air for World Heart Day.

Part of World Heart Day on air →
9Items of coverage
2.7 millionCombined reach
1h 06mTime on air
9Distinct outlets

Coverage highlights

Listen
BBC Radio Leeds · 8m 32s
0:00 / 8m 32s
Radio News Hub · 7m 05s
0:00 / 7m 05s

The story

Benecol, World Heart Day 2021

The angle
New research released on World Heart Day showed a worrying lack of understanding of high cholesterol, which affects almost half of UK adults. 16% wrongly believe only people who are overweight can have it, and a former Olympic champion diagnosed at 38 fronted the campaign to prove it can affect anyone.
On air
A former Olympic and world champion athlete, the face of Benecol's Uncover Your Cholesterol campaign
The result
9 items of coverage reaching 2.7 million, including Radio News Hub, BBC Radio Leeds, GB News.
Budget £5,000Delivered £5,200Above budget 4%On air 1h 06mServices interviews

What the budget bought

£5,000
£5,200
£36,553
£109,659
22:1return on investment: PR value is 22 times the campaign budget

Coverage delivered is the value of the items at the Relations Group rate card. AVE is what the same airtime would cost as advertising. PR value is three times the AVE. ROI is PR value divided by the campaign budget.

Planning World Heart Day for 2027?

World Heart Day next falls on 29 September 2027. Talk to the team about getting your spokesperson on air.

Book a call with the team