Tooway, Work From Home Week 2012
- The aim
- Tooway wanted to raise awareness of Tooway satellite broadband and position it as the answer for rural areas without fast internet.
- The message
- Working from home is not an equal opportunity: people in rural areas are less likely to have high speed broadband. A commissioned report links poor access with lower local economic output.
- The angle
- Working from home is at an all time high, with over a quarter of the workforce sometimes doing so and 851,000 people (3%) working from home full time. But 41% of people in rural areas do not get internet speeds that meet the government minimum target.
- On air
- A representative of the satellite broadband provider Skylogic
- The result
- 17 items of coverage reaching 828k, including BBC Radio Norfolk.
Budget £2,500Delivered £3,225Above budget 29%On air 1h 00m
Read the case study →Direct Line, Work From Home Week 2013
- The aim
- Direct Line wanted to warn home businesses that standard home insurance will not cover business losses, and promote its home business cover.
- The message
- Standard home insurance does not cover business losses such as stolen laptops. Direct Line's home business cover protects against loss of income and liability, giving home workers peace of mind.
- The angle
- Nearly half of Britain will work from home at times in 2013, and one in eight workers does so every day. Business experts warned that hundreds of thousands could be breaking the law or risking their businesses through the wrong paperwork.
- On air
- The head of small business at Direct Line
- The result
- 60 items of coverage reaching 3.1 million, including Sky News Radio, Voice FM.
Budget £2,500Delivered £8,450Above budget 238%On air 2h 49m
Read the case study →Arise UK, Work From Home Week 2014
- The aim
- Arise UK wanted to grow UK wide awareness of its business model through radio and TV interviews built on human interest employment stories.
- The message
- Arise offers a genuine work from home opportunity to people who would otherwise struggle to find work, including people leaving the armed forces, stay at home parents and people with disabilities.
- The angle
- Over four million UK employees usually work from home, up 13% in five years. For people with disabilities, carers and ex-forces personnel it is more than a lifestyle choice, it is a career lifeline.
- On air
- A representative of the company
- The result
- 96 items of coverage reaching 115.3 million, including BBC Radio Scotland, U105, BBC Radio Cornwall, KMFM East.
Budget £7,000Delivered £14,150Above budget 102%On air 5h 04m
Read the case study →Star Leaf, Work From Home Week 2017
- The angle
- With rail and tube strikes hitting commuters, research found 53% of employed adults arrive at work stressed by their commute. Only 6.2% of job adverts mention flexible working, though 46% of employees want it and 82% feel more productive at home.
- On air
- A director of services at Star Leaf
- The result
- 19 items of coverage reaching 2.2 million, including Jazz FM, Central FM.
Budget £5,000Delivered £5,375Above budget 8%On air 1h 53m
Read the case study →