Case study · Work From Home Week 2012

Tooway

Relations Group ran a broadcast PR campaign for Tooway around Work From Home Week 2012. A radio day of interviews put their spokesperson on air, securing 17 items of radio coverage with a combined audience of 828k. Highlights included BBC Radio Norfolk.

Part of Work From Home Week on air →
17Items of coverage
828kCombined reach
1h 00mTime on air

Coverage highlights

The story

Tooway, Work From Home Week 2012

The aim
Tooway wanted to raise awareness of Tooway satellite broadband and position it as the answer for rural areas without fast internet.
The message
Working from home is not an equal opportunity: people in rural areas are less likely to have high speed broadband. A commissioned report links poor access with lower local economic output.
The angle
Working from home is at an all time high, with over a quarter of the workforce sometimes doing so and 851,000 people (3%) working from home full time. But 41% of people in rural areas do not get internet speeds that meet the government minimum target.
On air
A representative of the satellite broadband provider Skylogic
The result
17 items of coverage reaching 828k, including BBC Radio Norfolk.
Budget £2,500Delivered £3,225Above budget 29%On air 1h 00m

About Work From Home Week

Work From Home Week is a UK week created by Relations Group to look at home working, with brands giving advice on working well from home. A separate National Work From Home Week is marked in the United States in October. It gives producers a reason to cover the subject, and brands with a credible spokesperson a way onto radio and TV.

Planning Work From Home Week for 2026?

National Work From Home Week usually runs in the second week of October; the 2026 week has not been confirmed for the UK. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.

Book a call with the team