Case study · Work From Home Week 2013

Direct Line

Relations Group ran a broadcast PR campaign for Direct Line around Work From Home Week 2013. A radio day of interviews put their spokesperson on air, securing 60 items of radio coverage with a combined audience of 3.1 million. Highlights included Sky News Radio and Voice FM.

Part of Work From Home Week on air →
60Items of coverage
3.1 millionCombined reach
2h 49mTime on air

Coverage highlights

The story

Direct Line, Work From Home Week 2013

The aim
Direct Line wanted to warn home businesses that standard home insurance will not cover business losses, and promote its home business cover.
The message
Standard home insurance does not cover business losses such as stolen laptops. Direct Line's home business cover protects against loss of income and liability, giving home workers peace of mind.
The angle
Nearly half of Britain will work from home at times in 2013, and one in eight workers does so every day. Business experts warned that hundreds of thousands could be breaking the law or risking their businesses through the wrong paperwork.
On air
The head of small business at Direct Line
The result
60 items of coverage reaching 3.1 million, including Sky News Radio, Voice FM.
Budget £2,500Delivered £8,450Above budget 238%On air 2h 49m

More campaigns for Direct Line

Direct Line has come back to Relations Group for other broadcast PR campaigns:

About Work From Home Week

Work From Home Week is a UK week created by Relations Group to look at home working, with brands giving advice on working well from home. A separate National Work From Home Week is marked in the United States in October. It gives producers a reason to cover the subject, and brands with a credible spokesperson a way onto radio and TV.

Planning Work From Home Week for 2026?

National Work From Home Week usually runs in the second week of October; the 2026 week has not been confirmed for the UK. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.

Book a call with the team