Start Your Family Tree Week is one of the awareness days brands use to get on radio and TV. Relations Group has run 2 broadcast PR campaigns for it, for Findmypast and Genes Reunited and Findmypast and Genes Reunited. The coverage ran to 26 broadcast items, heard by a combined audience of 5.1 million. Coverage included Sky News Radio and BBC Radio Oxford. Every campaign met or beat its coverage budget.
26Items of coverage
5.1 millionCombined reach
2h 02mTime on air
24Distinct outlets
Coverage highlights
Sky News RadioNational news network
BBC Radio OxfordBBC radio
The campaigns
Findmypast and Genes Reunited, Start Your Family Tree Week
The aim
Findmypast and Genes Reunited wanted to raise awareness of Genes Reunited and Findmypast a week before Start Your Family Tree Week, which begins on Boxing Day.
The message
Christmas is when families get together, and Genes Reunited and Findmypast offer tips on really appreciating your family, especially grandparents and older relatives.
The angle
A study found 54% of people regret not spending more time with their grandparents while they were alive, and 24% wish they had asked them more questions. For 10% of Britons, Christmas Day is the only day the whole family gets together.
On air
A family history expert from Findmypast
The result
11 items of coverage reaching 2.2 million, including Sky News Radio, BBC Radio Oxford.
Findmypast and Genes Reunited, Start Your Family Tree Week
The aim
Findmypast and Genes Reunited wanted to raise awareness of the growing interest in genealogy and celebrate the first ever Start Your Family Tree Week.
The message
Three out of four adults are interested in their family history, and Christmas, when generations meet, is the perfect time to start tracing it online.
The angle
26 December saw the launch of the first ever Start Your Family Tree Week. Research found 42% have started researching their family history, but nearly half (47%) of those interested do not know where to start.
On air
A family history expert from Findmypast and the head of Genes Reunited
The result
15 items of coverage reaching 2.9 million, including Sky News Radio.
A week run by the family history website Genes Reunited, part of Findmypast, between Christmas and New Year to encourage people to begin researching their family tree as a New Year resolution. It came with daily guides and printable charts. It gives producers a reason to cover the subject, and brands with a credible spokesperson a way onto radio and TV.
Planning a campaign around Start Your Family Tree Week?
Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
