For 10% of Britons, Christmas Day is the only day the whole family gets together, and a study found 54% of people regret not spending more time with their grandparents while they were alive. A week before Start Your Family Tree Week, which begins on Boxing Day, we built a broadcast PR campaign for Findmypast and Genes Reunited around making the most of that time. A family history expert from Findmypast joined a radio day of interviews, sharing tips on really appreciating family, especially grandparents and older relatives. The campaign secured 11 items of radio coverage reaching 2.2 million, including Sky News Radio and BBC Radio Oxford.
Findmypast and Genes Reunited, Start Your Family Tree Week
The aim
Findmypast and Genes Reunited wanted to raise awareness of Genes Reunited and Findmypast a week before Start Your Family Tree Week, which begins on Boxing Day.
The message
Christmas is when families get together, and Genes Reunited and Findmypast offer tips on really appreciating your family, especially grandparents and older relatives.
The angle
A study found 54% of people regret not spending more time with their grandparents while they were alive, and 24% wish they had asked them more questions. For 10% of Britons, Christmas Day is the only day the whole family gets together.
On air
A family history expert from Findmypast
The result
11 items of coverage reaching 2.2 million, including Sky News Radio, BBC Radio Oxford.
More campaigns for Findmypast and Genes Reunited
Findmypast and Genes Reunited has come back to Relations Group for other broadcast PR campaigns:
A week run by the family history website Genes Reunited, part of Findmypast, between Christmas and New Year to encourage people to begin researching their family tree as a New Year resolution. It came with daily guides and printable charts. It gives producers a reason to cover the subject, and brands with a credible spokesperson a way onto radio and TV.
Planning a campaign around Start Your Family Tree Week?
Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
