Three out of four adults are interested in their family history, yet nearly half (47%) of those interested do not know where to start. With the first ever Start Your Family Tree Week launching on 26 December, we built a broadcast PR campaign for Findmypast and Genes Reunited around the growing interest in genealogy, with research showing 42% have started researching their family history. A family history expert from Findmypast and the head of Genes Reunited went on air across a radio day of interviews, explaining why Christmas, when generations meet, is the perfect time to start tracing it online. The campaign secured 15 items of radio coverage reaching 2.9 million, including Sky News Radio.
Findmypast and Genes Reunited, Start Your Family Tree Week
The aim
Findmypast and Genes Reunited wanted to raise awareness of the growing interest in genealogy and celebrate the first ever Start Your Family Tree Week.
The message
Three out of four adults are interested in their family history, and Christmas, when generations meet, is the perfect time to start tracing it online.
The angle
26 December saw the launch of the first ever Start Your Family Tree Week. Research found 42% have started researching their family history, but nearly half (47%) of those interested do not know where to start.
On air
A family history expert from Findmypast and the head of Genes Reunited
The result
15 items of coverage reaching 2.9 million, including Sky News Radio.
More campaigns for Findmypast and Genes Reunited
Findmypast and Genes Reunited has come back to Relations Group for other broadcast PR campaigns:
A week run by the family history website Genes Reunited, part of Findmypast, between Christmas and New Year to encourage people to begin researching their family tree as a New Year resolution. It came with daily guides and printable charts. It gives producers a reason to cover the subject, and brands with a credible spokesperson a way onto radio and TV.
Planning a campaign around Start Your Family Tree Week?
Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
