Results Day is one of the awareness days brands use to get on radio and TV. Relations Group has run 4 broadcast PR campaigns for it, for Edge Foundation, Salesforce, WorldSkills London 2011 and the Institute of the Motor Industry. The coverage ran to 81 broadcast items, heard by a combined audience of 10.0 million. Coverage included BBC Radio Essex, BBC Radio Devon, BBC Radio Lancashire, BBC Radio Oxford, BBC Scotland and more. Every campaign met or beat its coverage budget.
81Items of coverage
10.0 millionCombined reach
7h 30mTime on air
Coverage highlights
BBC Radio EssexBBC radio
BBC Radio DevonBBC radio
BBC Radio LancashireBBC radio
BBC Radio OxfordBBC radio
BBC ScotlandBBC radio
BBC Radio NorthamptonBBC radio
Sky News RadioNational news network
BBC Radio NewcastleBBC radio
BBC Radio CornwallBBC radio
The campaigns
Institute of the Motor Industry, Results Day
The angle
New research released ahead of GCSE results day found 84% of parents would choose university over an apprenticeship, while 67% of teenagers were put off university because they wanted to start earning. Half of young people had received no careers advice.
On air
The institute's chief executive
The result
20 items of coverage reaching 2.0 million, including BBC Radio Lancashire and BBC Radio Cornwall.
Edge Foundation wanted to raise awareness of vocational study options for school leavers and the job prospects they open up.
The message
Practical and vocational education is producing some of Britain's next entrepreneurs: more than 335,000 25 to 35 year olds with a vocational qualification planned to start a business within five years.
The angle
More than 600,000 pupils got their GCSE results, making it decision time for many. 83% of parents worried about their child's chances of future employment, and 37% believed a vocational qualification gave a better chance of success.
On air
The foundation's chief executive
The result
15 items of coverage reaching 2.0 million, including BBC Radio Essex, BBC Radio Devon, BBC Radio Lancashire, BBC Radio Oxford.
Salesforce wanted to highlight the importance of social networking to SMEs and position Salesforce as a leader in business collaboration.
The message
Salesforce, the enterprise cloud computing company, found SMEs are becoming social enterprises, with nearly half using social networking tools to engage customers and 66% valuing a graduate's social media experience.
The angle
A survey released on GCSE results day found two thirds (66%) of SME decision makers value school leavers' social networking skills, and 27% of managers look to young people to teach them about social networks. Nearly half (47%) of SMEs use social tools to engage customers.
On air
A social media expert and SME adviser
The result
27 items of coverage reaching 2.5 million, including BBC Scotland, BBC Radio Northampton.
WorldSkills London wanted to highlight vocational routes open to students getting their A Level results and promote the WorldSkills London event.
The message
Skills and vocational qualifications are a choice, not a plan B. They lead to employability, and highly skilled, entrepreneurial people can earn well.
The angle
On A Level results day, research found only 45% of UK parents would encourage their child into skills based training, while over half of UK companies struggled to recruit skilled staff. The pitch asked whether vocational routes were a real 'Plan A'.
On air
A spokesperson for WorldSkills London
The result
19 items of coverage reaching 3.5 million, including Sky News Radio, BBC Radio Newcastle, BBC Radio Northampton, BBC Radio Oxford.
Results Day is when students in England, Wales and Northern Ireland get their exam results. In 2027, A level results are published on Thursday 12 August and GCSE results on Thursday 19 August. Colleges, universities and training providers use the week to talk about the options open to young people. It gives producers a reason to cover the subject, and brands with a credible spokesperson a way onto radio and TV.
Planning Results Day for 2027?
In 2027, A level results come out on 12 August and GCSE results on 19 August. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
