Properoni, National Pizza Day 2024
- The angle
- New research for National Pizza Day revealed the UK's favourite topping is pepperoni, with a quarter of all votes and 75% ahead of chicken in second place. The average Brit eats over 5,000 slices in a lifetime, and 54% know how to make pizza from scratch.
- On air
- Properoni's development chef, a former Pizza Chef of the Year
- The result
- 13 items of coverage reaching 1.9 million, including BBC Radio Lancashire, BBC Radio Three Counties, BBC Radio Cumbria, Radio Essex.
Budget £5,000Delivered £7,250Above budget 45%On air 53m 26sServices interviews, competitions, research, social media kit, media training
Read the case study →Fireaway, National Pizza Day 2025
- The aim
- Fireaway wanted to be positioned as the nation's go-to pizzeria.
- The message
- The craft behind a good pizza, from hand-stretched dough to fresh ingredients, and the toppings people are trying now.
- The angle
- A National Pizza Day survey found Brits rank Italian as their favourite international cuisine. 46% prefer thick crust to thin, 45% still back pineapple as a topping, and 35% say cold is the best way to eat leftover pizza.
- On air
- The founder of Fireaway Pizza
- The result
- 9 items of coverage reaching 3.0 million, including GB News, GB News Radio, BBC Radio Newcastle, BBC Radio Lancashire.
Budget £7,000Delivered £9,100Above budget 30%On air 32m 13sServices interviews, research
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