Fireaway, National Pizza Day 2025
- The aim
- Fireaway wanted to be positioned as the nation's go-to pizzeria.
- The message
- The craft behind a good pizza, from hand-stretched dough to fresh ingredients, and the toppings people are trying now.
- The angle
- A National Pizza Day survey found Brits rank Italian as their favourite international cuisine. 46% prefer thick crust to thin, 45% still back pineapple as a topping, and 35% say cold is the best way to eat leftover pizza.
- On air
- The founder of Fireaway Pizza
- The result
- 9 items of coverage reaching 3.0 million, including GB News, GB News Radio, BBC Radio Newcastle, BBC Radio Lancashire.
Budget £7,000Delivered £9,100Above budget 30%On air 32m 13sServices interviews, research