Case study · National Pizza Day 2024

Properoni

Properoni on air for National Pizza Day.

Part of National Pizza Day on air →

13Items of coverage

1.9 millionCombined reach

53m 26sTime on air

13Distinct outlets

Coverage highlights

BBC Radio LancashireBBC radio
BBC Radio Three CountiesBBC radio
BBC Radio CumbriaBBC radio
Radio EssexCommercial radio

Listen

BBC Radio Lancashire · 5m 00s

0:00 / 5m 00s

BBC Radio Three Counties · 5m 21s

0:00 / 5m 21s

Radio Essex · 3m 49s

0:00 / 3m 49s

The story

Properoni, National Pizza Day 2024

The angle: New research for National Pizza Day revealed the UK's favourite topping is pepperoni, with a quarter of all votes and 75% ahead of chicken in second place. The average Brit eats over 5,000 slices in a lifetime, and 54% know how to make pizza from scratch.
On air: Properoni's development chef, a former Pizza Chef of the Year
The result: 13 items of coverage reaching 1.9 million, including BBC Radio Lancashire, BBC Radio Three Counties, BBC Radio Cumbria, Radio Essex.

Budget £5,000Delivered £7,250Above budget 45%On air 53m 26sServices interviews, competitions, research, social media kit, media training

What the budget bought

Campaign budget

£5,000

Coverage delivered

£7,250

Advertising value equivalent (AVE)

£15,390

PR value

£46,170

9:1return on investment: PR value is 9 times the campaign budget

Coverage delivered is the value of the items at the Relations Group rate card. AVE is what the same airtime would cost as advertising. PR value is three times the AVE. ROI is PR value divided by the campaign budget.

Planning National Pizza Day for 2027?

National Pizza Day next falls on 9 February 2027. Talk to the team about getting your spokesperson on air.

Book a call with the team