Global Entrepreneurship Week is one of the awareness days brands use to get on radio and TV. Relations Group has run 2 broadcast PR campaigns for it, for Funding Store and Hungry House. The coverage ran to 98 broadcast items, heard by a combined audience of 5.8 million. Coverage included BBC Radio Humberside, Sky News Radio, BBC Radio Three Counties and more. Every campaign met or beat its coverage budget.
98Items of coverage
5.8 millionCombined reach
5h 03mTime on air
89Distinct outlets
Coverage highlights
BBC Radio HumbersideBBC radio
Sky News RadioNational news network
BBC Radio Three CountiesBBC radio
The campaigns
Hungry House, Global Entrepreneurship Week
The aim
Hungry House wanted to position its co-founder as an entrepreneurial expert and raise awareness of what Hungry House does.
The message
Budding entrepreneurs should find a niche for their expertise, consider non-traditional funding, and see how working with an aggregator can help small businesses in the early days.
The angle
New research found 97% of Brits would not give up at the first hurdle when chasing their dream career or business, and 1 in 5 want to run their own. Pitched ahead of Global Entrepreneurship Week.
On air
Hungry House's co-founder
The result
79 items of coverage reaching 3.8 million, including Sky News Radio and BBC Radio Three Counties.
Funding Store wanted to position itself as a new, independent way for small businesses and entrepreneurs to find funding.
The message
Funding Store is an independent online service that matches businesses needing funding with the most appropriate funders and advisers, covering every type of business funding.
The angle
A year on from the government promise of easier funding for small businesses, unemployment hit a 17-year high and a third of small business ventures fail within three years. 44% of start-ups say they have run out of cash or come close.
On air
A business funding expert and bestselling author
The result
19 items of coverage reaching 2.1 million, including BBC Radio Humberside.
Global Entrepreneurship Week is an annual worldwide week of events that encourages people to start and grow their own businesses. It first ran in 2008 and is now coordinated by the Global Entrepreneurship Network, with local partners in many countries including the UK. Stations plan their coverage of it in advance, which makes it a strong hook for a broadcast PR campaign.
Planning Global Entrepreneurship Week for 2026?
Global Entrepreneurship Week next runs from Monday 16 to Sunday 22 November 2026. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
