A year on from the government's promise of easier funding for small businesses, unemployment had hit a 17-year high and 44% of start-ups said they had run out of cash or come close. For Global Entrepreneurship Week, we built Funding Store's broadcast PR campaign around that squeeze, positioning it as a new, independent way for small businesses and entrepreneurs to find funding. We put a business funding expert and bestselling author on air across a radio day of interviews, explaining how Funding Store matches businesses with the most appropriate funders and advisers. The campaign secured 19 items of radio coverage reaching 2.1 million listeners, including BBC Radio Humberside.
Funding Store wanted to position itself as a new, independent way for small businesses and entrepreneurs to find funding.
The message
Funding Store is an independent online service that matches businesses needing funding with the most appropriate funders and advisers, covering every type of business funding.
The angle
A year on from the government promise of easier funding for small businesses, unemployment hit a 17-year high and a third of small business ventures fail within three years. 44% of start-ups say they have run out of cash or come close.
On air
A business funding expert and bestselling author
The result
19 items of coverage reaching 2.1 million, including BBC Radio Humberside.
About Global Entrepreneurship Week
Global Entrepreneurship Week is an annual worldwide week of events that encourages people to start and grow their own businesses. It first ran in 2008 and is now coordinated by the Global Entrepreneurship Network, with local partners in many countries including the UK. Stations plan their coverage of it in advance, which makes it a strong hook for a broadcast PR campaign.
Planning Global Entrepreneurship Week for 2026?
Global Entrepreneurship Week next runs from Monday 16 to Sunday 22 November 2026. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
