Brits have the grit to chase a dream: new research found 97% would not give up at the first hurdle when going after their dream career or business, and 1 in 5 want to run their own. Ahead of Global Entrepreneurship Week, we turned those findings into a story for Hungry House and put its co-founder on air across a radio day of interviews as an entrepreneurial expert. The advice for budding entrepreneurs was practical: find a niche for your expertise, consider non-traditional funding, and see how working with an aggregator can help in the early days. The broadcast PR campaign secured 79 items of radio coverage reaching 3.8 million, including Sky News Radio and BBC Radio Three Counties.
Hungry House wanted to position its co-founder as an entrepreneurial expert and raise awareness of what Hungry House does.
The message
Budding entrepreneurs should find a niche for their expertise, consider non-traditional funding, and see how working with an aggregator can help small businesses in the early days.
The angle
New research found 97% of Brits would not give up at the first hurdle when chasing their dream career or business, and 1 in 5 want to run their own. Pitched ahead of Global Entrepreneurship Week.
On air
Hungry House's co-founder
The result
79 items of coverage reaching 3.8 million, including Sky News Radio and BBC Radio Three Counties.
About Global Entrepreneurship Week
Global Entrepreneurship Week is an annual worldwide week of events that encourages people to start and grow their own businesses. It first ran in 2008 and is now coordinated by the Global Entrepreneurship Network, with local partners in many countries including the UK. Stations plan their coverage of it in advance, which makes it a strong hook for a broadcast PR campaign.
Planning Global Entrepreneurship Week for 2026?
Global Entrepreneurship Week next runs from Monday 16 to Sunday 22 November 2026. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
