One in three people would be pushed into debt that Christmas, new research showed, and while 58% planned to take matters into their own hands, only 4% would consult a debt management agency, with many turning to loan sharks and payday lenders instead. For PayPlan, we built a broadcast PR campaign to show listeners the solutions available, from free, impartial advice to free debt management plans, and put a creditor relationship manager from PayPlan on air across a radio day of interviews. The campaign secured 22 items of radio coverage reaching 7.6 million listeners, including talkSPORT, Sky News Radio, BBC Radio Kent and BBC Radio Stoke.
PayPlan wanted to raise awareness of its services across the UK and show the solutions available to people struggling with debt.
The message
PayPlan offers expert, impartial advice for free and is the UK's largest provider of free debt solutions, including free debt management plans and IVAs.
The angle
New research showed one in three people would be pushed into debt this Christmas, with 58% taking matters into their own hands and only 4% consulting debt management agencies, while many turned to loan sharks and payday lenders.
On air
A creditor relationship manager from PayPlan
The result
22 items of coverage reaching 7.6 million, including Sky News Radio, talkSPORT, BBC Radio Kent, BBC Radio Stoke.
More campaigns for PayPlan
PayPlan has come back to Relations Group for other broadcast PR campaigns:
Christmas Day falls on 25 December and marks the Christian celebration of the birth of Jesus. It is a bank holiday across the UK and the peak of the year for retail, food and family stories. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.
Planning Christmas for 2026?
Christmas Day next falls on Friday 25 December 2026. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
