Blue Monday arrives just as the festive splurge catches up with us. New research suggested Brits are bad at dealing with their debt after the festive season, with an alarming number worried about facing up to it and more of us spending when stressed or down. For PayPlan, we turned that into a clear message for Blue Monday: face your debts now rather than later. A psychologist and counsellor, a debt expert from PayPlan and a case study went on air across a radio day of interviews, explaining the risks that avoiding debt carries for emotional and physical wellbeing. The broadcast PR campaign secured 63 items of radio coverage reaching 4.0 million, including BBC Radio Norfolk and BBC Radio Oxford.
Instead of getting gloomy on Blue Monday, people should face their debts now rather than later, because avoiding them carries risks for emotional and physical wellbeing.
The angle
On Blue Monday, new research suggested Brits are bad at dealing with their debt after the festive splurge, with an alarming number worried about facing up to it, and more of us spending when stressed or down.
On air
A psychologist and counsellor, a debt expert from PayPlan and a case study
The result
63 items of coverage reaching 4.0 million, including BBC Radio Norfolk and BBC Radio Oxford.
More campaigns for PayPlan
PayPlan has come back to Relations Group for other broadcast PR campaigns:
Blue Monday is the name given to the third Monday in January, promoted as the most depressing day of the year. It began in 2005 as a press release for the travel company Sky Travel and has no scientific basis, but charities now use it to start conversations about mental health. Stations plan their coverage of it in advance, which makes it a strong hook for a broadcast PR campaign.
Planning Blue Monday for 2027?
Blue Monday next falls on Monday 18 January 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
